21 Tweets for UltraLight Startups: Leveraging Social Media

Last night I went to the Boston UltraLight Startups event, “Leveraging Social Media” featuring panelists:

The panel was one of the best I’ve seen. For once, they didn’t all agree with each other.  A little controversy and open discussion really goes a long way in these types of events.

When I got home, I noticed that Jay Rogers tweeted a lot of the pitches that ULS always has entrepreneurs give before the panel discussion begins and so that inspired me to bring a summary of the event in a slightly different style….tweet length items from my notes. (Apologies for those I’m not sure who to give credit to.)

1) Jay Rogers: “Advertising is a tax for being unremarkable”  (Sounds like something straight out of Dharmesh and Brian’s Inbound Marketing book…)

2) Jay Rogers: “We have great events called, “Burgers, Cars and Welding”” (Who wouldn’t want to go to that?)

3) “70% of the Inc 500 this year use social media” (Speaks for itself, eh?)

4) “Make it Human.” (How else do you make a real connection with a customer virtually?)

5) Rick Burnes: “Inbound Marketing is Marketing with a magnet instead of a sledgehammer”

6) “Give something away so they’ll come back to your site for more….then lead them to what you want (a sale)”

7) “Your tweets aren’t that good.” (That’s why you need to use Twitter in conjunction with other social media sites)

8 ) Mike McDermott: “Not everyone (in your business) is a Social Media freak…and that’s probably a good thing; someone has to get some work done.”

9) “@TimeWarnerCares Doesn’t tweet.” (Strange way to show you care!?)

10) BL Ochman: “I blogged and tweeted about Time Warner being terrible for weeks until suddenly the President of Time Warner called me.” (not sure that’s a scalable method of customer service…)

11) Time Warner’s response to BL, “We don’t Twit.

12) “Social Media still has the same questions old media has…just a different medium”

13) “Corporations are made up of people…use their voices.” (see #4 )

14) Mike McDermott: “Take anything you’re passionate about and make it exciting.” (If Mike gets excited about invoicing with Freshbooks, then you can get people excited about your business)

15) Jay Rogers on time management with social media: “Managing social media is the water in the glass around the rocks of management, communication and other standard duties.” (i.e.- you fit it in here and there.)

16) Mike McDermott on time management: “I tweet more when I travel…I also use it when I have down time…like in the bathroom.” (Thought I’d share that moment of Too Much Information.)

17) “Facebook is now 25% of all pageviews in the US each month….more than even porn.” (Still don’t think you need to be on Facebook?)

18) “You should have Google Alerts and Backtype set up for monitoring your brand.”

19) Rick Burnes, “I had 400 feeds in my google reader. I cancelled all of them; I wasn’t reading them. I now just use my network on Twitter to find the right articles to read.”

20) Rick Burnes on the future of social media as we become further over-saturated with content: “Networks will be the new filters.” (You’ll trust them as a referral for what content matters.)

21) The next Ultralight Startup event will be in January. I highly recommend it.

GreenhornTV: Boston’s Weekly Networking/Events Guide for Entrepreneurs – Episode 1

As I’ve mentioned in my recent series, The Young Entrepreneur’s Guide, it can often be difficult for young entrepreneurs to get “plugged into” the community. Some of this challenge is simply getting comfortable and experiencing the community first hand, but there’s also an issue of knowing what’s out there.  To help resolve that, we’re launching GreenhornTV, which will be a weekly webcast covering all the upcoming events for the week as well as highlighting major events to keep your schedule open for in the future.  So, without further adieu, here’s episode one for the week of November 9th-16th:

Notes from the show:

MONDAY:

Boston INNOBEER #InnoBeer
Description: “Join Boston-area innovators for beer and fun conversation about innovation, social media, and whatever comes up! Cash bar.”
Location: the Asgard Pub in Cambridge
When: 6:30pm to 9:00pm
Price: FREE

MIT Enterprise Forum Innovation Series –  “Vaccines & Global Health: New Technologies Create Global Opportunities”
Description: “Join us for a stimulating discussion on the state of vaccines and global health today and into the future.”
Location: 600 Memorial Dr., W98-1st Floor, Cambridge, MA
When: 5:30pm to 9:00pm (Networking then program begins at 6:15pm)
Price: FREE for Students, $25 – Forum Members, $40 – Non-members..

Where you’ll see Greenhorn: I’ve never been to InnoBeer, but it sounds great, so I’ll be checking it out.

TUESDAY:

WPI Venture Forum’s Business Plan Competition Final
Description: “Inventors and innovators with a new product or process test their business ideas with seasoned professionals, and the judges seek new and fundable ideas.”
Location: WPI Campus Center – Odeum Room
When: 5:30pm to 8:30pm (Networking then program begins at 6:30)
Price: Free for $125 members, $15 for $50 members, $30 non-members

Tech Tuesday
Description: “Join your fellow geeks, tech savvy professionals, DIY-ers, press, and other industry luminaries for this informal gathering. Bring your laptops, robots, OLPC XO’s, Amazon Kindles, new cell phones, gadgets, and other new-fangled devices.”
Location: Microsoft NERD, 1 Memorial Drive, Cambridge, MA
When: 6:00pm to 8:00pm
Price: FREE
Why it’s special: Huge turnouts and great demos including things like Rock Band. Great View at NERD too.

DartBoston’s Capitalize: #Capitalize
Description: “Capitalize has been created to help break down the barriers between VC firms and young entrepreneurs in Boston.  The goal of the series is to provide young entrepreneurs and students with the experience of what it’s actually like to pitch a start-up to a VC or Angel.”
Location: http://www.ustream.tv/channel/capitalize
When: Live @ 7:30pm or watch it anytime after
Price: FREE (Seats were raffled off to watch in person, check out any DartBoston event to get a chance to attend the next episode in December)

Where You’ll See Greenhorn: Enjoying the big tech loving crowd at Tech Tuesday, then rushing home to watch Capitalize

WEDNESDAY:

Mass Innovation Nights: #MIN
Description: Big event featuring: startup presentations, networking, tables for companies to show off their products and “Expert’s Corner”, where service providers like banks, investors, lawyers and other consultants will talk with anyone in attendance in 15 minute blocks.
Location: Charles River Museum of Industry & Innovation (Waltham, MA)
When: 6:00pm – 8:30pm
Price: FREE

Boston Young Entrepreneurs: Emergent Group Presentation: #BYE
Description: Emergent Group’s team was named by Business Week among America’s Best Young Entrepreneurs. They’ll be presenting their business plan to BYE. Join us as we learn what Emergent’s model of sustainability consulting is all about and help them solve a few problems.
Location: Workbar Boston, 129 South Street, Boston, MA
When: 6:00pm to 8:00pm
Price: FREE

Where You’ll See Greenhorn: Visiting our friends at BYE and Workbar to hear the great story of Emergent.

THURSDAY:

Ultra Light Startups: Leveraging Social Media: #ULS
Description: Hear from leaders in the social media field for best practices and great tips. Featuring: Rick Burnes – HubSpot, Paul Gillin – Social Media Marketer, B.L. Ochman – WhatsNextOnline.com, John Rogers – Local-Motors.com
Location: Workbar Boston, 129 South Street, Boston, MA
When: 6:30pm to 8:30pm
Price: FREE

DartBoston’s Pokin Holes #Pokinholes
Description: Podcast/live stream show for young people starting companies to get feedback from the most talented young professionals students and entrepreneurs in Boston. This week:  The Second Glass
Location: Hubspot
When: 6:45pm to 11:00pm
Price: FREE

Where You’ll See Greenhorn: Ultra Light Startups to learn more Social Media tricks then catching up with the after party with Dart.

SPECIAL WEEKEND:

Intersection 2.0 – “The Heart of a Leader”  (A White Rhino Event)
Description: Two day event ““Exploring the Art of Leadership Together “
Location: Microsoft NERD, 1 Memorial Dr, Cambridge, MA 02142
When: Saturday, 8:15am to 9:00pm, Sunday, 10:30am to 4pm
Price: $25 to $65
Why you should check it out: Hear Scotty Smiley – West Point Instructor blinded in an IED explosion in Iraq.  After sustaining his injuries, Scotty climbed Mt. Rainier, learned to surf and finished an MBA at Duke!

Events you should register for now:

Northeastern University Entreprenership Week
* Informative and interactive events promoting entrepreneurship at the collegiate level occur from Nov. 16th – Nov. 20th
*Invention to Venture: All day workshop showing you how to turn your technology idea into a commercial opportunity

MassChallenge’s MassAccess: Speed Networking
* The event provides an opportunity for students, entrepreneurs, industry leaders, service providers and investors to discuss innovative ideas and prime future collaboration through speed dating style meetings.
* Cambridge event, Nov. 17th
* Amherst event, Nov. 18th

Web Innovators 24
* Large event featuring informative presentations, companies with tables to present their products, and lots of networking. Bonus: companies that are actively looking to hire wear a sticker with their name tag, so you know who to approach.
* Dec. 7th, 2009

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This will be a weekly show, airing on Sunday nights, so stay tuned for future episodes and if you have any feedback or ideas for improving the show, please comment.

If you have an event you’d like featured on GreenhornTV, please send an email to jason [at] greenhornconnect.com and put “GreenhornTV” in the subject line.

WorkBar Boston: Putting the “Community” in Community Workspace

WorkBar Boston is a great workspace on South Street in downtown Boston. With two available conference rooms, a mix of open workspace and cubicles, free coffee, free wifi and a number of other amenities, they provide everything a small company needs to step out of the home office.   There are quite a few workspaces in the area, but WorkBar goes a step above the rest with their community efforts.

From Yoga to Viral Marketing and Pokin’ Holes to Art Galleries, WorkBar is hosting a wide array of events.  As a young entrepreneur, it’s great to have such an easy to reach location with such diverse offerings.  All of the events I have attended have been free, and the crowds always vary.  These efforts are turning WorkBar into more than a workspace; they’re a key part of the small business community and certainly are recognized by those that enjoy the evening events.

Last night, I had the pleasure of speaking with one of the co-founders of WorkBar.  Despite all the amenities they provide and the events they host, he still wants to do more. He wants to try to build an even stronger community, especially during the workday.  This is no easy task, as people often like to get in their zone and tune out the world, but he still wants to try.   This is both admirable and sets WorkBar apart from other workspaces.

When looking for affordable workspace, there may be a number of options in Boston and Cambridge, but WorkBar is leading the way in making those spaces more than a place to hold a meeting and get work done.  WorkBar Boston puts the “community” in community workspace.