About Me

Thanks for reading my blog. I hope my writing is helpful to you. I’m passionate about self improvement, leadership and building great products, which is what I usually write about.

I believe in making things better than I found them and work to break down what I learn to share with others like you. I love helping and learning from others, comparing notes and trading book recommendations (I read ~25 books a year), so please feel free to contact me on Twitter @Evanish or at evanish dot j at gmail dot com to share feedback, a book, or to say hi.

Currently, I’m the founder of Lighthouse

Lighthouse helps managers be great leaders. In today’s labor market, you cannot afford to lose your best people, but bad managers are one of the biggest reasons people leave companies. If you’ve ever sat frustrated at your desk feeling like no one is listening to you or had a team that didn’t respond to you, you’ve felt this pain.

I’ve created a framework based on what I’ve learned from studying and interviewing great leaders. It has helped me retain and develop great talent on my teams and now that process is a product to help you as well. You can sign up to learn more at GetLighthouse.com and learn about management and leadership on our blog at GetLighthouse.com/Blog.

Previously, I led Product at KISSmetrics as we built a customer-driven product using Lean principles and a passion for customer happiness. I also co-founded Greenhorn Connect, which is a hub for the startup community in Boston still going strong after I sold it to the Capital Network in 2014.

If you want to know more about me, just click on any of the links on the right sidebar for my Twitter, Linkedin, and other profiles.


In the press:

I’ve been fortunate to have some really cool press coverage and interviews. You can see some here:

Jason Evanish shares his process for understanding customers
– ProductPeople.TV Interview (Part II) with Kyle Fox and Justin Jackson March 27, 2013

Jason Evanish moves to San Francisco
– ProductPeople.TV Interview (Part I) with Kyle Fox and Justin Jackson March 20, 2013

How to Interview Customers
Mixergy Interview with Andrew Warner August 16, 2012

Catching up with Young Mass Innovators
– WGBH Boston’s Innovation Hub with Kara Miller March 25, 2012

Boston’s Young Entrepreneurs 
WGBH Boston’s Innovation Hub with Kara Miller December 3, 2011

For Facebook and Zuckerberg, location matters
NPR Market Radio by Curt Nickisch November 7, 2011

Facebook Founder Gives a Shout-Out to Boston
– NPR on WBUR Boston by Curt Nickisch, November 1, 2011

A Need-to-Know Guy: How one young Bostonian became a networking king
– Fast Company Magazine by Curt Nickisch, November 2011 Issue

Unlimited Vacation, but can you take it?
– The Wall Street Journal by Sue Shellenbarger, July, 20, 2011

Person of Interest: Jason Evanish
– Boston Magazine by Curt Nickisch, July 2011 Issue

17 thoughts on “About Me

  1. Hello Jason,
    Great work you’re doing here and at Greenhorn. Speaking with my colleagues this morning about a way we can work together. Trying to find your number so I can talk with you via phone… I know, old fashioned… I’m at NCIIA Headquarters: 413-587-2172.

  2. Hello Jason,
    First and foremost, thank you for the excellent and inspiring work you do at Greenhorn. I am a new entrepreneur working on a very exciting startup ecommerce company. I was introduced to Greenhorn and have learned alot from its articles and overall content. I was hoping to talk to you about the company and share with you my ideas and my obstacles. I hope that I will hear from you and will inspire you with my new idea.


  3. Hey Jason,

    Last Thusday I breifly met you at Mead Hall. You may recall I am the “designer/hustler” at NeighbFav.com

    Today I was reading Fast Company and saw the featured article about what you are doing in the Boston community. Props on what you are doing and making the tech community more accessible. Hope to see you around in Boston soon.



    • Thanks Zac.

      Good luck with your project. There’s obviously some real monster startups with a head start on you, but that never stopped Google in their early days.

      Remember that nothing matters more than team; with the right team you can accomplish anything, while an imperfect team can be crippling. I feel very fortunate to have a great team to work with at Greenhorn Connect and hope you are able to build a great one too.


  4. Jason,

    Just finished watching your course on Mixergy.

    Giant kudos. You delivered a ton of value. I really appreciate your enthusiasm.

    My wife and I are considering a new direction after 5 years online, and I was designing a rough process in my head like you outlined for interviewing potential customers. You confirmed that the basics of what I was thinking are right on, but more importantly: you gave me all sorts of insights. Surely saved me a ton of time and improved the process before I even got off the ground.

    You’re also a great spokesman for the vision of KISS metrics.

    Keep rockin it.


  5. Pingback: Make things better than you found them « The Art of Living

  6. Hello Jason,

    I’ve been reading your article about living in San Francisco, and I noticed the part about the rental prices.

    I’m moving in to San Francisco with my wife next September, and I’ve checking the rental prices on some websites (Ex. zillow.com) and I found some good looking apartments for as much as 1,000$ per month, which is very different from the numbers you mentioned.

    It would be very helpful if you tell me if there’s some sort of trick or some hidden costs that makes prices this low on the mentioned sites?

  7. Pingback: 95 Ways to find your first customers for customer development or your first sale « The Art of Living

  8. Pingback: A Guide to Finding Your Meaning of Life « Building Customer Driven SaaS Products | Jason Evanish

  9. Jason, Thank you for your tips on SF. As a recent grad, I hadn’t thought about LL references, etc. Your review was extremely helpful. Thanks for taking the time to write. I’ll be moving to SF in October.

  10. Hi
    I loved your tips on SF. I have lived here since ’76 and I did indeed have a few laughs. You did mention layering, as in : bringing a jacket, always. But it is best to think that it will be 10 degrees warmer with every mountain range you go over eastward. Also, when moving here from Chicago I was always out of step when clothes shopping. Our seasons do not line up with the fashion industry. If you want a new swimsuit you won’t find it in the stores when it is hot. Winter coats will be long gone before you need one. So buy it when you see it and save it for a month or two. Otherwise you are right on. I hope you are enjoying your new found wings.

  11. Hi Jason,

    I am moving to San Francisco in a couple of weeks and I had no idea where to start with the whole moving process so my friend sent me a link to your blog and reading your articles has given me a plan of attack. I hope to find something soon, even if it a couch to crash on so I can go hunting for apartments.

    Thanks for the awesome tips, I feel less hopeless than I did an hour ago!



  12. Hi Jason!

    I’ve been reading your post https://jasonevanish.com/2012/01/18/how-to-structure-and-get-the-most-out-of-customer-development-interviews/ and wanted to ask you something (not sure why comments are disabled).

    I was reading: “As you commit yourself to getting outside the building to talk to your customers and truly quest for Product-Market Fit” and then I wonder, how do you speak to them exactly?

    I’ve been trying to cold call who I think might be my customers but they are very hard to reach or almost impossible. A lot of cold calling and almost no results.

    So I was wondering if you have any information about how to get to the point to ask the questions in the first place :)

    After that I saw the questions to ask “What is your name and role at your company?
    How do you fit into your company’s department structure? Overall in the company?
    What is your budget like? Who has to approve your purchases?
    How do you discover new products for work? Do you need any approval to try them?
    Have you tried anything new recently?
    What is a typical day like on your job?
    How much time do you spend doing [task X]? (Task X being anything they mentioned in their typical day that stood out)”

    But I’m not sure how many people will be willing to take such a long time answering these questions if I have hard time saying “hello” to them?

    Cheers and thanks

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