Last night I went to the Boston UltraLight Startups event, “Leveraging Social Media” featuring panelists:
- Rick Burnes, Inbound Marketing Manager, HubSpot
- Mike McDerment, CEO & Co-Founder FreshBooks
- B.L. Ochman, Director, whatsnextonline.com
- Jay Rogers, CEO & Founder Local-Motors
The panel was one of the best I’ve seen. For once, they didn’t all agree with each other. A little controversy and open discussion really goes a long way in these types of events.
When I got home, I noticed that Jay Rogers tweeted a lot of the pitches that ULS always has entrepreneurs give before the panel discussion begins and so that inspired me to bring a summary of the event in a slightly different style….tweet length items from my notes. (Apologies for those I’m not sure who to give credit to.)
1) Jay Rogers: “Advertising is a tax for being unremarkable” (Sounds like something straight out of Dharmesh and Brian’s Inbound Marketing book…)
2) Jay Rogers: “We have great events called, “Burgers, Cars and Welding”” (Who wouldn’t want to go to that?)
3) “70% of the Inc 500 this year use social media” (Speaks for itself, eh?)
4) “Make it Human.” (How else do you make a real connection with a customer virtually?)
5) Rick Burnes: “Inbound Marketing is Marketing with a magnet instead of a sledgehammer”
6) “Give something away so they’ll come back to your site for more….then lead them to what you want (a sale)”
7) “Your tweets aren’t that good.” (That’s why you need to use Twitter in conjunction with other social media sites)
8 ) Mike McDermott: “Not everyone (in your business) is a Social Media freak…and that’s probably a good thing; someone has to get some work done.”
9) “@TimeWarnerCares Doesn’t tweet.” (Strange way to show you care!?)
10) BL Ochman: “I blogged and tweeted about Time Warner being terrible for weeks until suddenly the President of Time Warner called me.” (not sure that’s a scalable method of customer service…)
11) Time Warner’s response to BL, “We don’t Twit.”
12) “Social Media still has the same questions old media has…just a different medium”
13) “Corporations are made up of people…use their voices.” (see #4 )
14) Mike McDermott: “Take anything you’re passionate about and make it exciting.” (If Mike gets excited about invoicing with Freshbooks, then you can get people excited about your business)
15) Jay Rogers on time management with social media: “Managing social media is the water in the glass around the rocks of management, communication and other standard duties.” (i.e.- you fit it in here and there.)
16) Mike McDermott on time management: “I tweet more when I travel…I also use it when I have down time…like in the bathroom.” (Thought I’d share that moment of Too Much Information.)
17) “Facebook is now 25% of all pageviews in the US each month….more than even porn.” (Still don’t think you need to be on Facebook?)
18) “You should have Google Alerts and Backtype set up for monitoring your brand.”
19) Rick Burnes, “I had 400 feeds in my google reader. I cancelled all of them; I wasn’t reading them. I now just use my network on Twitter to find the right articles to read.”
20) Rick Burnes on the future of social media as we become further over-saturated with content: “Networks will be the new filters.” (You’ll trust them as a referral for what content matters.)
21) The next Ultralight Startup event will be in January. I highly recommend it.
hi – glad you liked ULS. I thought it was very interesting to hear all the pitches at the beginning. I wish we could have talked more about those startups.
FYI – The President of Time Warner did NOT call me. I called the President’s Office, which is where you call to escalate your call to an executive level.
The issue the discussed about Time Warner is that no company can afford to have everyone with a problem have it handled on an executive level. They need to improve their service so that’s not necessary.
The 5th repairman, here today, told me that the real issue is their infrastructure, and their management. Social media can just point out the issues.
It can’t solve them, but it can – as in the case of Dell – spur a company to look at what needs to change.
Thanks for clarifying the Time Warner thing. I think the spirit of the problem is certainly the same…you need to address it on a more interactive, non-executive level.
I think the long term viability of large corporations is dependent on them stepping up their interactions on these levels so that, like Dell, they can enact the change they need.