“An ounce of action is worth a ton of theory.” — Ralph Waldo Emerson

Today, you can listen to podcasts, watch videos, read blog posts, and have endless discussions on Linkedin and Twitter about AI.

But what really matters is what you put into action and how you actually use it to save you time, help you do things you couldn’t do before, or get better results.

From my observations, the delta between what is possible for PMs and what PMs are doing today is quite wide.

While AI trailblazers are going deep, building tools for themselves, making podcasts and courses to teach others, and creating new, innovative ways to do more, faster, most PMs are busy doing the work and many are falling behind.

As I wrote in my prior post on why good teams struggle to adopt AI, a big part of driving adoption is making it easier to try.

Today’s post is to help you and any PMs on your team quickly and easily catch up to what is possible today with AI.

How to Use AI to be a Better PM Today.

While you don’t hear much about AI hallucinating anymore, the fear still exists. It’s easy to think that spending a lot of time using AI just leads to wasted cycles and questionable results.

Fortunately, each of these suggestions are battle tested and well within the capabilities of AI. And where there are potential issues, I’ll call them out so you can keep them in mind.

Let’s dive in…

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Have you told your team to start using AI?

Have you written one of those “It’s Time to Embrace AI” memos to your team like we’ve seen go viral from Shopify, Duolingo, or Box?

How has that gone for you?

Best laid plans…

While everyone knows they should be using AI, changing behaviors is hard.

And learning a new skill and technology that’s unlike past generations of tools is even harder.

Yet, too often, founders and executives think they can just order their team to do it, and magically everyone will embrace AI and get all the benefits we hear hyped online.

I recently worked with a client helping them improve their AI adoption. There I saw even smart, capable people weren’t using AI very often beyond some basic questions to ChatGPT. I learned the real problem isn’t awareness nor desire; the reality is it comes down to problems like time, uncertainty, and trust.

Today’s post breaks down what worked (and what didn’t) in helping a team move from curiosity to consistent AI use, and gives you practical approaches to apply to changing the AI culture at your team, whether you need to get everyone, or a slow adopter or two, on board.