Naming is so (not) Important

The name of your business is everything.  It’s the first impression of your business. It tells people what you’re about and sets the expectations.  You only name your business once, so you have to love the idea. And yet…in the world of domain camping, millions of social media accounts to reserve and a never ending battle for customer mind-space, there’s a lot of factors to satisfy.

Naming Greenhorn Connect took many weeks of thinking about what the name should be and then suddenly just came to mind and we ran with it. We’re now in that “nothing sounds right and we can’t think of anything good” phase for Doodlebugging.  Much like with Greenhorn, bounties offered to others isn’t yielding anything great either (if you’d like to suggest a name, and we use it…we’ll give you $50.)  Still, I’m sure we’ll end up with something…it’s just annoying and feels like a waste of mind space and productive time to think about it.

I’ve read all the tips about making it memorable, getting the dot com of your name and what makes the best choice from a trademark perspective, but does anyone have any real tips for coming up with a name after you remember those basics?

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