As I mentioned in my New Year’s Resolutions post, one of my goals was to read a book per week this year. The first book I chose was Chris Brogan and Julien Smith”s Trust Agents. This 260 page social media gem took me a bit longer than a week (9 days in fact), but was well worth it. Here’s a quick review:
This book provides a step by step philosophy and guide for how to become a key member of the online and offline world. This is really a “how-to” on being a great person who is valued, trusted and genuinely liked by others. If you’ve ever followed any of Chris Brogan’s work such as his blog, or the awesome “overnight success” video series you know that basically this is a detailed book on how he did it.
The really strange and amazing thing about reading this book for me was the realization that I owe a lot of Greenhorn Connect’s success to the principles Chris and Julien go over. At times, this made me inpatient reading it as I wanted to get on to topics I didn’t already know and practice, but at the same time, it was reassuring and helpful to understand those principles better. Often, you can see success and attribute it to the wrong things. This book helped me realize some of the things I’m doing that are helping lead to success. It also surprised me how often things that were happening in my life lined up with things I was reading in the book. That includes the inspiration for my post earlier this week on business card etiquette.
I’d like to give this book some deeper analysis, but really all I can say is that YOU should read this book. It’s about social media and so much more. Not only will it teach you key tools and tips for taking proper action in social media, but it also shows you how to become a genuinely likeable person who succeeds. If I had to boil the book down to one principle, I’d say that it’s “Pay it Forward both online and offline and it will all work out for you.”
Next Book: Gary V’s Crush It.
On Deck: Steve Blank’s 4 Steps to the Epiphany
In the hole: Open to recommendations…
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