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What is the Future of Marketing?

Today, I attended the “Marketing Your Way to Success” event presented by the city of Boston and the Boston Redevelopment Authority.  The event was all about the way social media is changing the way you market your business.  During the first presentation, the presenter, Adele Polis, shared the following video that really hit home this premise:

This video really shows the power of social media and does a great job of showing any “non-believers” why they need to wake up and embrace it.

The more and more I think about it, the question isn’t “Is Social Media the Future?” but “What will happen when the majority embrace Social Media (aka- inbound) Marketing?” Right now, I think the “early majority” is becoming aware of catch-phrases like “SEO” and starting to try out social media for marketing. Do the rules of crossing the chasm apply? How will we handle that much content when we’re already scanning headlines and skimming articles today? Will the web support this level of activity? What lengths will people go to to be heard? Email is already a much harder way to reach people (open rates are very low).  Will people start heavily filtering (and rejecting) content in other mediums as well?  I believe there will be a new “survival of the fittest” where only the clever and dedicated survive and are heard.

What do you see in the future in marketing? How do you see the rules changing as more and more people adopt this method?

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