If entrepreneurship was a team and we had a big game coming up, I have no doubt that Gary V would lead the pep rally and carry the spirit stick.  If you need a book to jump start your passion for entrepreneurship, to remind you why you do what you do and give you some tips to better succeed at what you are passionately pursuing, then Crush It is is the book for you.

When I first started reading this book, I wasn’t sure I was going to buy into it. It felt like sort of fluff.  But Gary V’s enthusiasm is contagious. Before long I was really feeling charged up about his beliefs in pursuing your passions and thinking about how I’m already doing it and how I can do more.

Compared to some more academic entrepreneurial books, this is a quick, easy read (142 pages), but it still is filled with great ideas and concepts.  After feeling like Chris Brogan’s Trust Agents was a bit verbose, I was very happy to breeze through this book. Gary hit on a lot of great points and covered a reasonable number of topics, but never dwelled on any idea too long.

If you’re looking for a quick read to get you pumped up to pursue your life’s passion AND have a method for actually making money on that passion, this is well worth the time to read this book.  If you don’t like overly casual/conversational books, you may want to steer clear of this one.  If I had to boil the book down to one principle, I’d say that it’s “Discover your life’s passion and create interesting content about that in the form you want, then be patient and get paid.”

Next Book: Steve Blank’s 4 Steps to the Epiphany

On Deck: Open to recommendations…

In the hole: Open to recommendations…