To New Beginnings: TCN Acquires Greenhorn Connect

Dear Boston,

5 short years ago, Ashkan Afkhami and I were sitting on Northeastern’s campus talking about Boston’s startup community and what could be done to help better organize everything it had to offer.

Not long after that, I found myself at the unConference at Sun Microsystem in Burlington listening to Scott Kirsner and Tim Rowe’s “TurboCharging the Entrepreneurial Culture in Massachusetts” session where they talked about how there needed to be a central place for all the resources and events in Boston’s tech scene. On that day, I nervously raised my hand declaring I wanted to take on that challenge.

That was the day Greenhorn Connect was born.

These last 5 years have been amazing. We’ve seen so much growth in the ecosystem and played a small part in making it better. We’ve helped many find jobs, connected thousands with the resources they need, and been a voice for the community.  I’m proud to have been part of making that a reality and honored to have had a great team and community partners help Greenhorn Connect thrive over the years.

From the beginning, I had the goal of Greenhorn Connect helping organize the Boston tech community and making it easier for newcomers 10 years after its start. Now, after 5 successful years of Greenhorn’s life, I realize that fresh ideas and new, local leadership can take Greenhorn Connect to places in the next 5 years I never could.

That’s why I’m excited to announce that TCN, The Capital Network, is acquiring Greenhorn Connect. Of all the organizations I spoke to about Greenhorn Connect, TCN had the best combination of resources and a shared vision for serving the Boston startup community. I am excited they’re taking the reigns to lead us into the second half of that goal.

Greenhorn Connect has always been resource constrained with our small, passionate team, and TCN will be able to alleviate some of that by mixing our team with theirs. Our teams have complementary skills and established relationships, which will enhance and grow both missions.

TCN is committed to continuing our current programming and building on what we’ve created. Expect to see our Student Dinners starting this fall and the Greenhorn Summit is very far along in planning for our annual fall event.

I want to thank Paul, Ariel, and Eric for being awesome throughout this process and I’m excited to see what they can do with TCN as the next chapter in Greenhorn’s history is written.

As for me, Tim Rowe told me once, “it takes as much effort to start something small as it does something big.” I’m excited to put that to the test as I set out on the next steps in my startup career.  I’m currently applying all that I learned in building, managing, and ultimately selling Greenhorn Connect to my next venture already in progress: Lighthouse, an app to help you be a better manager.

Thanks to everyone that has helped Greenhorn Connect along the way. This day would never have come without you.

Thanks,

Jason


 

PS: I’d like to call out in particular a handful of people that have been instrumental in Greenhorn Connect’s history.

To key supporters, Thank YOU

  • Scott Kirsner for giving us so much press and support over the years.
  • Tim Rowe for helpful advice and helping spark Greenhorn Connect with the MassTLC session with Scott.
  • Gus Weber for being the first sponsor of Greenhorn Connect. We wouldn’t be here today without the ongoing support we’ve received from Microsoft and it’s people like Walter Somol, Abby Fichtner, Sara Spalding, Betsy Aoki, and Cathy Wissink.
  • Greg Hoffmeister and Jon Frisch of T3 Advisors for being amazing supporters since our early days.
  • Microsoft has been an amazing host and sponsor to so many events including almost every event we’ve ever put on. The tech ecosystem is much stronger due to them.
  • David Ekelund for being Greenhorn’s startup lawyer who understood our needs and was always helpful.
  • Our many partners & sponsors along the way including: NEVCA, thoughtbot, Acquia, Grasshopper, the City of Boston and their 1in3 program, Cort & Jake for helping in the early days as they hustled on DartBoston, Wayfair, Carbonite, Sonos, Yesware, and so many others.

…and the team, THANK YOU

  • Ashkan Afkhami for being crazy enough to cofound with me on starting this business.
  • Pardees Safizadeh for being the first person to join our team and give us a real voice on social media for Greenhorn.
  • Ian Stanzyk for helping with our job board which was a key revenue stream during our history.
  • Paul Hlatky for rising to the occasion and doing a great job taking the reigns when I moved.
  • Angela Lei and Will Cox for being awesome team members as Paul took the reigns.
  • Ariel Winton and Eric Pasinski for being great team members today and going forward as we transition with TCN.

And finally, thank you to the community.

You all are awesome. It’s always been a blast serving this community and I appreciate all your support. I hope you’ll do the same for Sam and the TCN team.

What Viktor Frankl can teach us about managing teams

Viktor Frankl is a psychologist, author, and Holocaust survivor. In his seminal book, Man’s Search for Meaning, he advocates for everyone to find their meaning of life. This is no small task for anyone, let alone helping someone else discover it, but it is the most important thing anyone can find if they want to be happy and successful.

Frankl’s 3 ways to discover your meaning are:

  1. Creating a work or doing a deed.
  2. By experiencing something or encountering someone.
  3. By the attitude we take toward unavoidable suffering.

As a manager and leader, you have people working for you who are giving almost half of their waking life towards your company. Fortunately, many of those tasks can fit into Frankl’s 3 ways.  To keep them motivated and engaged, you must find ways to align their meaning with the company. With a little work, this can be achieved.

How to align your employee’s work & meaning

1) Give them ownership

Have you ever been given a task that someone had everything spelled out to a T how to do it? How motivated were you to work on that? If it was something important to you, it likely felt very stifling to not be able to do it how you saw fit.  Don’t do that to your employees. Give them the opportunity to use their skills to accomplish tasks in the way they choose.

2) Help them see the big picture

People join companies for many reasons, and a company’s core mission is often one of them.  Once they’re settled in their job and the day to day grind, it can become easy to lose sight of that mission that attracted them in the first place. Don’t let that happen! Repeating yourself as a leader is very important, especially if it’s reinforcing the core mission.

3) Connect the company mission to their tasks

Having everyone on your team understanding the company’s core mission is important. Tying their specific job to that mission is just as important. When someone feels like what they do really matters and they can see the impact, you create a powerful, motivating feedback loop. And if you manage someone in a low level job and don’t think you can tie their work to what matters, you should watch this.

4) Listen to their personal goals

It’s not all about the company. Your employees have hopes and dreams of their own. The more you can align those dreams with their work and show them how the company furthers their goals, the more motivated they will be. Humans have a natural urge to work on things bigger than themselves and a company is an amazing vehicle for this if you seize the opportunity.

What about the suffering?

Yes, Frankl believes suffering in life is not only inevitable, but essential. It is during times of suffering that we grow the most.  If you’ve ever worked long hours on a project, you can empathize with how major challenges can help you grow tremendously. Often, you work those hours because you were motivated in some way, likely one or even all 4 of the above reasons.

Frankl loved a particular quote by Nietzsche that captures it well:

“He who has a why to live for can bear almost any how.”

It is when people lose their why that they can no longer endure the how that they are facing. At work, long hours or a project they’re struggling with can wear them down without the above alignment. When this happens, everyone loses as they will start looking for other jobs and their work output will rapidly decline.

Are you giving your team the whys they need?

Get LighthouseWant to help your team to find their meaning and reach their goals? Then sign up for Lighthouse, the app to help you be a better manager and we can help you stay on top of your team’s growth and career goals.

Learn more at GetLighthouse.com

A Guide to Finding Your Meaning of Life

The last six months have been a challenging journey for me. I’ve been searching. I’ve been trying to find my unique path in life. I’ve questioned what my calling really is.

Call it being a little lost. Call it a quarter life crisis (a couple years late). Call it whatever you’d like, but for me it has been an incredibly important, personal journey to determine what I should do with my life and finding the next steps to make me truly happy & fulfilled.

This wasn’t something I wanted to talk about (much less write about). However, after yet another conversation with a friend going through the same thing, I realized I really need to share some of the things that helped me get to where I am.

Here’s a few things that really helped me.

1) Read These Books

Everything you’re thinking about has been a challenge for others before. There are experts who have devoted their lives to these subjects and books are a great way to learn from them at your own pace. I read a lot and all of these came highly recommended by friends and mentors, so trust me, they’re helpful.

Mindset by Carol Dweck

Growth means knowing you’re always learning and that even the best were a novice at some point. Never say, “I can’t do that.”  This attitude is an important one to adopt as you find your path: Just because it’s your path, doesn’t mean it will be easy. Mindset will help you understand how to approach the big, scary dreams you have with the right attitude.

So Good They Can’t Ignore You by Cal Newport 

“Find your passion” is the message of Generation Y and I think it’s led many of us astray. There are many things we each are passionate about, but not all of them should be more than a hobby. So Good They Can’t Ignore You will help you figure out what you’re great at and how to do more of it while building a fulfilling life.

Man’s Search for Meaning by Viktor Frankl 

Only 1 in 12 men sent to a concentration camp survived the Holocaust. The author was one of them. From that experience and a lifetime as psychologist, Frankl has some powerful views on life and the importance of having a personal Why. He also reminds us that suffering is a part of life; as much as the American media makes us think we’re all supposed to be happy 24/7, there’s value and growth in struggling with the right things.

2) Find Your Must

I was fortunate to catch Elle Luna’s amazing talk on Finding Your Must when she originally gave her talk in October and am so glad the talk is recorded for all to see. I’ve shared the video with countless friends since. Watch it here: http://vimeo.com/77436516

As you go through those books, it’s important to listen for that voice inside you for what it really wants. In the case of Elle, she was a successful designer at Mailbox (bought by Dropbox), but was having dreams pulling her in another direction.

Just as important is Elle’s awesome article on First Round Capital’s amazing blog called, “What to do at the Crossroads of Should and Must.” This came at the perfect time for me as I was interviewing for jobs I thought I *should* take while working on a startup I felt I *must* work on. I am coincidentally no longer doing the should and focused on the things I feel I must do.

There is a lot of material in the article different than her talk so I encourage you to check out both.

3) Buy a Notebook

This doesn’t have to be anything special. Just get one of those old school spiral-bound notebooks with lots of pages and your favorite writing form (pen, pencil, sharpie, etc).

Start Writing.

Once you have the notebook, sit down alone and start writing anything that comes to mind. Just get everything swimming in your head out and write until you’ve filled a few pages. Do this every day.

What you write about will change. I’ve written about everything from passions to frustrations, forgiveness to regrets, startup ideas to objective views of the past. Every bit of it helped in different ways and brought my mind out of places I was previously stuck.

After awhile you will find you may have less of an urge to write. That’s okay. Know that the notebook is there to release things when they’re stuck inside. It needs an outlet. Don’t bother reading what you’ve written either; some of it won’t be nice things, but there’s a good chance getting it out will help you move on. At least for me, this journey was as much about finding what’s next as it was letting go of things holding me back.

Now, I don’t write in the notebook every day, but when I have something I need to get out of me, I stop what I’m doing and grab the notebook to start writing. I also use it when I’m stuck on something and need to explore an idea. It is this exploration that helped me arrive at what I’m excited to be working on today.

You can learn more about this process here: http://www.dr-jane-bolton.com/support-files/the-artists-way.pdf

4) Read The 12 Week Year

Another book? Yes. The ideas that you’ll be piecing together from the above books, the great stuff from Elle Luna, and writing will make you ready for this book. This is the book that will help you put it all together and figure out how you can really execute on that scary, ambitious *must* that’s dying to get out of you.

The 12 Week Year by Moran & Lennington

On the surface it looks like another pop-self-help book, but it has an important process that will help you clearly define who you want to become and how you can get there.

They ask you who you want to be in 10-20 years, then what you want to be in 3 years to put you on a path to get there, and finally how to find the actionable steps you can take in the next 12 weeks to begin. Following their exercises and examples helped me sew together all the ideas that I had generated from the rest of my journey.

5) Don’t Fear Failure

The first thing you try probably won’t work. Taking the first step to get out the door though is very important. Every thing you try will add new skills, new perspectives, and new people to your life. All of those will combine to bring you closer to your end goal, even if that’s not entirely clear. Don’t be afraid to quit and try something else.

I was an Electrical Engineer in college who realized he didn’t want to be one.  I tried to start a hardware company with some friends (it failed). Then I started Greenhorn Connect, a modest success that gave me a platform for developing skills in marketing, hiring, managing, product and sales. This helped me get jobs first at oneforty (the now-defunct app store for Twitter) and then to move to SF to join KISSmetrics. In both jobs, I learned a ton. Between those two jobs, I tried consulting (the only thing I liked was the money) and a bunch of startup ideas that went nowhere (hint: the moving industry is not a great place to build software).

Most recently, I spent last fall diving into the world of 3D Printing and just never found the right team and idea in the nascent industry. This led me to job hunt again, which is when a lot of the above journey of discovery began.  It was only then that I realized what I really want to do now.

Every step in the journey has been important in helping me get here.  I’ve embraced the fact that this could be another failed step, or the one that puts it all together.

Conclusion

If you really work at it, if you really think about the ideas in the books above and challenge yourself to write what’s in your heart, then I believe you’ll have some things to go on to find the next steps in your uniquely fulfilling life.

I have realized both the good and the bad in my life has taught me important lessons and prepared me for what’s next. In my case, that’s writing a book about How to Build Customer Driven Products based on what I’ve learned from the jobs I’ve had, the consulting I’ve done, and the great mentors I’ve met along the way.  It also means patching up a few relationships I made mistakes with and have much better perspective on now. Most importantly to me, it’s realizing that I’m a founder at heart and that I’m now working on an idea I’m driven to work on every day: helping people be better managers.

I can’t guarantee these tactics will work for you, but working through all of the above and with the help of some great friends I’ve gotten to a satisfying place.  If you’ve asked these questions of yourself before, I’d love to hear what helped you in the comments. This post is for all those coming after us that could use help on figuring out their journey.

The 5 Harsh Truths of Being a Manager

Being a manager is hard. It’s an entirely different set of skills than what you learned as an individual contributor and good resources are few and far between.  Most companies, especially if they’re startups, have no leadership training, so you’re often on your own. Making matters worse, you often have more bad examples of management around you than good ones.

So what’s an aspiring great manager to do? It starts with understanding the harsh truths of the role and then getting the right help.

The Harsh Truths of Being a Manager

1) Leadership is service to your team.

When you become a manager, it’s no longer about you. You are judged based on how your team performs, not how you produce. The most important thing you can do is motivate your team and focus them on their most important tasks.

This is a hard mentality to set when you are used to only having to worry about yourself. However, if you shift your mindset to that of serving your team, you’ll find it a lot easier.

Service to your team means . . .

  • . . . removing blockers for your team so they can get things done.
  • . . . listening to problems and helping address them quickly.
  • . . . shielding your team from distractions.
  • . . . accepting responsibility if something goes wrong.
  • . . . showering credit and praise on your team when something goes right.

There’s a special kind of satisfaction that you get when you see your team excited after conquering a major challenge that you rallied them to complete.

2) Your best people are easiest to take for granted and most devastating if they leave.

You don’t have to work for long to recognize A players. They’re hard working, always learning and produce great results in their field. As a manager it’s easy to take these stars for granted while you’re fire fighting and dealing with struggling team members. Unfortunately, taking them for granted means that you may not realize they’re unhappy until they have another job offer and it’s too late.

To retain your team, you should never take anyone for granted or go too long without talking with them. One on ones are the most powerful tool in a manager’s arsenal to avoid this grave misstep, so start them today if you haven’t already. You can also use the Management by Walking Around approach to also accomplish some of this, although the privacy of a one on one will give deeper insights.

You need to challenge your best people regularly, create opportunities for them to grow, praise them, and give them work that excites them. These things will change over time, which is why you need to regularly talk with them and not wait for them to come to you. You also need to listen carefully as they are often your front line for detecting problems early; fixing problems while they’re small helps you avoid constantly triaging major problems that consume all your time.

3) Your team members are more than just cogs in your machine.

Even at a big company, 9-to-5 job your team members are still giving you one third of their current life by working for you. If you’re part of a startup, it’s often significantly more time. Appreciate this as well as the fact that there are things that happen outside their work hours that are important to them.

Members of your team are complete human beings. They have a family, hopes, dreams, hobbies and passions.  When you show you care about them as a complete person, it makes them more engaged with their work and more trusting in you. It will vary from person to person, but there is usually something personal that can lead to work “resentment” as Marissa Mayer calls it. And on the positive side, giving a small thoughtful gift based on their interests will be remembered long after an Amazon gift card or cash bonus.

When someone is extra excited, they often want to share it. When they’re upset, they may need someone to confide in or understand what they’re dealing with. We’re all human and sometimes things outside work (cancer, death in the family, bad breakups, etc) affect us no matter how hard we try.  Being there for your team members and recognizing when they need some help (time off, extension on a project or just someone to listen) will pay massive dividends in retaining and motivating your team.

4) Your example sets the tone for your team.

One of the most fascinating things I have observed in my career is how a company takes on the personality of their founders and leaders. For better and worse, you’ll see nuances in how people communicate, deal with good and bad news, and react to customers, clients and team members based on the example set by leaders.

Are you excited about your mission? Are you motivated each day? Do you show patience or are you quick to judge? Are you the first one in the office each day or the first to leave? When you are a manager or leader, the spotlight is on you and everyone is watching. If you watch carefully, you will notice people picking up on your behaviors and often mirroring many of them. You will also see how even something as simple as a sigh or negative body language by you can take the wind out of the sails of an excited team member.

Self-awareness is one of the hardest, but most important, skills you can develop as a manager. Recognize your strengths and weaknesses and pay attention to how your actions impact those around you. The more your team is picking up good behaviors from you, the higher they will perform.

5) A lack of consistency and follow through kills your credibility.

When a leader says one thing and does another or is perceived as playing favorites, they lose credibility quickly. Without credibility, a team will not be inspired to follow them nor perform at a high level.

So on top of all the above challenges, you have the need to be consistent in everything you do so as not to be perceived as a hypocrite. Of course, the challenge is that with all you have going on as a manager, it’s very easy to not be consistent. You may not mean to, but when things get busy and stressful, it’s easy to be forgetful.

This is the harsh truth I struggle with the most. Even knowing so well the above lessons, reading regularly and seeking the advice of mentors, it is still very hard not to slip up and fail to follow through or be consistent. Even the best leaders I’ve spoken to have to constantly work on this one.

How are you supposed to avoid all these harsh truths without any help?

There are apps to help you ship code, track projects, analyze your customers and manage your sales process. And yet, there’s nothing to specifically help managers like you motivate, engage and support your team.

Bloated HR tools like Success Factors are not the answer and were not built with a manager in mind.

I’ve developed a system that has helped me motivate and retain team members for my startup, Greenhorn Connect, and as product manager at KISSmetrics. I’ve learned these techniques from talking to great leaders at startups and publicly traded companies, as well as reading many books on the subject. If you’d like to learn more, sign up for Lighthouse:


align box Being a manager is tough. If you want help staying on top of what matters to your team and to follow best practices of great leaders of past and present, sign up for Lighthouse.

You can learn more at GetLighthouse.com.


Special thanks to Justin Jackson, Alex McClafferty, Rich Rines and Thomas Schranz for helping with this post.

The 2 Most Important Skills to Start Your Career

There is nothing harder than starting out or starting over. When you are new, it can be difficult to get your foot in the door and make a good impression. It can be hard to tell the difference between incompetence and a simple lack of experience.

Therefore, if you’re just starting out, there are two skills that are essential and will carry you farther than any others:

1) A Fierce Attention to Detail.

Any manager with a new hire has in the back of their mind the questions of, “Can they handle this?” and “How much do I need to keep an eye on their work?” If your manager knows you have an excellent eye for the details, they will be much more trusting in your abilities, knowing that you’ve taken good notes of their instructions, will triple check your work for careless mistakes and won’t do anything to make them look bad.  Building this trust can be the difference between a fast accelerating career with new responsibilities and languishing as an entry-level hire for years.

The longer I’ve been a manager and worked on product teams, the more I appreciate this trait. Over and over again we see the evidence of how the little details are what people notice and love (A great example is how Crashlytics built for Tweets which led to their viral growth). This is at the heart of great craftsmanship.

2) A Hunger to Learn.

Unfortunately, minding the details is not enough to succeed. You must also be eager to learn new skills. The faster you level up, the more likely you are to advance in your career whether always at the same company or at new ones. You need to learn from others and seek out sources of information on your own, which are skills in and of themselves to develop.

Many people in other careers have asked me how to get into product management, which isn’t always easy. However, one of the easiest ways to change your role is to work at a growing company and show how fast you can learn and grow.  This gives a company the confidence to give you more and new responsibilities.

The Combination is the Key.

When you combine an attention to detail with a hunger to learn, you will be unstoppable. Watching for the little details will make you more inquisitive and help you find the hidden gems and little secrets others gloss over. The little details are where life’s curiosities and greatest lessons lie.

As you grow the confidence of others and use curiosity to drive your learning, you will open new doors and build great relationships with others in your field. You are likely to attract great mentors who enjoy watching your development and love sharing stories and lessons to further your learning. They will also become your strongest advocates, either as great references, or the kinds of people that hire you again and again.

What do you think are the most important skills for those starting out?

Get Lighthouse
Want help developing great young talent? Managing new people for the first time and want to feed their hunger to learn and keep your own attention to detail?

Then sign up for Lighthouse, the app to help you be a better manager.

Why you should read 100 books

When I was fresh out of college with a internship at E Ink (maker’s of the display screen for the Amazon Kindle) I emailed the founder and then CEO, Russ Wilcox, to see if he would meet with me to give me some advice on entrepreneurship. Lucky for me, he was willing to schedule a meeting before my internship ended. You can read the full story here, but one of the best pieces of advice he gave me during our meeting was simple, yet powerful: Read 100 Books.

At the time it almost didn’t make sense and led to more questions than answers. What books? Why that many? How fast? By when?

I remember frantically writing down a bunch of book titles he started mentioning and then he stopped me and said the important thing was that they were on a diverse set of topics with different viewpoints instead of any specific books. He suggested trying to read 5-10 on categories like sales, marketing, leadership, negotiation, etc.

Mission Accomplished.

5 Years and 4 months after that conversation, I’ve finally hit the number and now looking back, I realize it’s one of the most important pieces of advice I ever received. I would not be where I am today if I hadn’t read as much as I have. Reading 100 books has done all the following for me:

  • Helped me better understand the responsibilities of coworkers (especially important as a product manager and startup founder).
  • Being comfortable in a conversation on just about any subject due to what I’ve read.
  • Rapidly improved my skills in key work responsibilities helping me accelerate my career and avoid costly mistakes.
  • Met other great people who also read regularly.
  • Given me the confidence and framework to help me learn anything.

If you’re reading this, I encourage you to also read 100 books. But realize it’s not about the number, but a routine of reading regularly that will serve you well throughout life.

Here’s my quick advice on how to make it happen and make the most of it:

1) Read what you can apply immediately.

I’ve managed to read a wide variety of books that have helped in my career and I’ve always chosen books based on what my current challenges and interests are. This has helped me apply concepts I pick up as I read a book, usually over the span of 2-4 weeks, depending on the length.

When I was moving to SF to run product at KISSmetrics, I started out with a great book on Product Management, then dove into a few books on design, before finding myself diving into sales, marketing, leadership and strategy books depending on what was happening at work and my personal life. Every time, I found great ways to build on what I read in my life around me which has helped tremendously with retention and understanding.

2) Get good recommendations.

Not all books are created equal. In fact, most books are pretty terrible, especially business books. There are gems out there though, so it really pays off to ask others who read what the *best* books are they’ve read on a subject. This has saved me tons of time on books that aren’t worth my time. This is why I made a list reviewing of all the books I’ve read  and some of my all time favorite books for entrepreneurs here. You’ll also occasionally find posts about books that CEOs like Jeff Bezos has his leaders read, which are usually great.

3) Build a routine of reading.

I read on public transportation. First it was riding the T in Boston and now MUNI around SF. I love this for so many reasons:

  • It gives you something to look forward to even when a bus commute might be lengthy.
  • A book won’t get stolen like your cell phone might be when you have it out as you play Angry Birds/check Facebook, etc.
  • It gives you bite size chunks of reading as most rides are 10-30 minutes…just enough for a chapter or two.
  • A book is a great way to get just a little bit more personal space on a crowded bus.
  • It’s a great warm up and cool down to your work day if you read during your commute.

If that’s not an option for you, build a routine around it in some other way. Maybe it’s 20 minutes before you go to bed, while you eat breakfast or perhaps audio books while you drive to work. It is the routine of always reading something that will carry you through that many books over the years.

4) Carry your book around with you.

Nothing sparks a conversation like someone noticing what you’re reading. Often those that notice read a lot too, which is a great way to make friends and you can get more recommendations for books from them. This also means that if a friend is running late, you always have a productive way to fill the time.  I brought Dale Carnegie’s “How to Win Friends and Influence People” with me to Bootstrap Live and ended up talking with Andrew Warner and the guy next to me about how much we all loved it.

5) Write all over your books.

Despite working in technology, I still prefer physical books in my hand. I underline, I highlight and dog ear all my books. Something about it helps me with retention of what I read. Even if you prefer to read on a tablet or Kindle, be sure to take notes and challenge yourself to think about how to apply what you’re reading. It helps a lot to review books you’ve read before when you have that subject come up. It’s amazing to me how often past events line up as examples (or counter-examples) of something I’m reading. I’m always sure to take a moment to consider it and write it down in the book.

6) Always make progress.

Life doesn’t always go as hoped or planned. There are times of frustration and stagnancy both personally and professionally in all our lives.  I’ve found one of the best things for me is knowing that no matter what is happening in my life I’m always learning because of what I’m reading. I can always look back and see progress there.

It has also helped that when I’ve had down times, if I read something related to it like a book on happiness or successfully navigating your 20s, I’m actually being proactive about the problem and getting advice from someone great who took the time to research and write a book about the subject.

Remember, this is not a race. The point of reading all these books is to absorb all the ideas and skills shared in the books, not race to the end.

I’ve heard some people like to skim books and think that doing things like reading the opening and closing paragraphs of a chapter and reading headlines in the chapter is enough. They’re either reading the wrong books or missing out on some deep lessons.

As a wise man once said, “Anything worth doing is worth doing well.” It is the journey to 100 books that I both enjoyed and grew tremendously from…not the milestone of specifically 100 that matters to me; I haven’t stopped reading and won’t anytime soon. My Amazon Wishlist is longer than ever (please suggest the best books you’ve read in the comments!) and I can’t wait to learn through more great books for the rest of my life.

Why Consumer 3D Printing Companies Should Think Twice About Fundraising

As I’ve spoken to many in the Consumer 3D Printing industry, I’ve heard an increasing amount of talk about raising money from professional investors. While an angel round could bring stability and some financial certainty, raising institutional money is very big risk in such an early market. Venture Capital can bring validation, a comfortable bank account and open a few doors thanks to partner networks, but at this point, I believe the risks far outweigh the gains for Consumer 3D Printing. Here’s why:

Why consumer 3D Printing companies should not raise Venture Capital now

1) We haven’t crossed the chasm yet.

If we had crossed the chasm, people wouldn’t still be asking why you would ever want a 3D Printer. Zeepro would have already well exceeded their Kickstarter funding given how nice looking and feature-rich their printer is (instead, they have sold 300 printers and barely exceeded their funding goal). We would also have a robust set of applications to leverage 3D printers, which excluding design tools (the 3D Printing era’s BASIC imho), is fledgling or non-existent today.

Spreadsheets and word processing programs were largely responsible for early majority users buying computers in the early 1980s. Specifically, VisiCalc has been credited with catapulting sales of the Apple II when it came out in 1979 (2 years after the first edition of the computer). Of course, those programs weren’t even possible until early computers advanced their hardware in key areas like memory, hard drive space, and displays as well as overall product reliability.

Today, we have many hardware improvements still needed for 3D printers to enable new use cases. Breakthroughs in multi-extrusion, print speed, materials and huge improvements to the kluge software experience are all needed to create a “Whole Product” as described in the classic, Crossing the ChasmUntil then, sales will continue to be measured in the hundreds or thousands, which does not align with the mass market growth investors crave.

2) Fundraising is an accelerant for your business.

If you raise venture funding, you may be able to relax a bit from the stress of bootstrapping (i.e.- making payroll), but it comes at a high cost. Venture Capitalists invest with the expectation of the funds being spent aggressively and creating significant growth. If you haven’t had explosive growth, the next set of dollars will be even more expensive, if they’ll fund you at all.

Once you hire people ahead of revenue, it’s hard to stop and even more painful to do layoffs. But don’t take my word for it. Ben Horowitz put it best last week:

“We should first decide how much we like laying people off, because if we love it then lets stay cash flow negative, because when we don’t generate cash, the capital markets decide when we have to lay people off. In fact, we will have to listen very carefully to investors on everything because as soon as they stop liking us, we will start dying. I don’t know about you, but I do not want to live my life that way. I do not want to have to tell all of our employees that we will do what we think is right until investors tell us we have to do otherwise. I want to control my destiny.”

If you absolutely need to raise money, sticking to Angel investment is the only way to go; prudent angels will understand the need for financial stability without aggressively outspending your revenue. You could sell them on plans to turtle up and survive the chasm crossing while placing a few intelligent bets.

Larger investors will neither understand this strategy nor support it as they have funds to return over a time frame that may be shorter than the path to massive growth for your business. You should expect a volatile, painful 2 to 3 year chasm crossing period before we really hit the early majority years. If you raise capital during this time, you will require multiple, highly-dilutive rounds of capital before you can really return value as investors usually expect a round of funding to last just 12-18 months when deployed properly.

3) VCs don’t just talk to you because they want to give you money.

So you’re getting repeat meetings with a VC. They seem friendly and interested in the data you’re sharing and the plans for your business. While it’s true it could be that they’re serious about investing, it’s also quite common for meetings to be free research for them on up and coming industries (Note: I’ve specifically heard from some 3D printing companies they “wasted a lot of time” doing this). Walking in their shoes, a few pitches from different 3D Printing companies would give a great view of the market to gauge when they may be ready to invest years down the road.  

Of course, most VCs are also great at the “soft no”; they’re happy to continue to have you or one of your cofounders make more pitches and exchange more information without actually committing to funding or outright saying no to you. And as a worst case scenario, they can use your information to fund a competitor or steal your idea. I’m not advocating for you to completely ignore VCs, but choose wisely who you invest time in speaking with. Ask yourself if you could better spend that time growing your business.

4) The early PC industry succeeded without it.

In the early days of the PC industry, Venture Capital was just emerging and largely was not involved in funding companies. Microsoft only raised $1 Million in its history and at a time when it really did not need it. While Apple did raise money, the majority of the funds came in the 1980s, long after the market was established and Apple was selling millions of computers. The rapid growth of the market as it hit the mainstream allowed profits to easily fund additional growth and made many founders and their employees very rich thanks to their non-diluted stock options.

Early markets require new marketing channels and use cases. By Clayton Christensen’s definition in the Innovator’s Dilemma, truly disruptive innovations have to find their own way beyond what the existing industry does with a technology.  As PCs were before, consumer 3D Printers are just that kind of disruption, which means there is going to be a lot of experimentation and exploring to find the best opportunities and develop new ones. There are very few venture investors that have the patience and interest in letting companies do this kind of exploring, since their capital and experience is better leveraged for scaling.

5) Your best investors are your customers.

No one said it would be easy. To really meet where the market is going (because honestly, we don’t know), finding the first few people who will pay for something you’re doing is huge. They’ll help you build the product others will need, find others like them and keep your business afloat financially in the meantime. There’s a reason these businesses started in garages, motel rooms in Albuquerque, and the like; they couldn’t afford anything else.

To survive the chasm means finding a beachhead and expanding. The focus and controlled desperation of bootstrapping can be a powerful tool to develop such a market. If you’re sitting comfortably with venture capital, the hunger to find this will be less and you may even find yourself building a bunch of features that no real customer wants until it’s too late.

We’re in an exciting, but challenging time in the 3D Printing industry. There are many more players currently than there will be winners, which is the tragic, harsh truth of entrepreneurship. Raising money may seem like the obvious way to get a leg up, but it could also be a major waste of time or drive you and your business right off a cliff.

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The Unscientific Causes and Cure to Burnout

Having recently burned myself out, it feels like it’s the unspoken condition plaguing those working in startups. It’s as debilitating to us as a torn ACL to a pro athlete, but is hard to recognize on the surface and not something you go to the doctor for. My hope is to help you and your team either avoid getting burnt out like I am, or if you are burnt out, help you understand the causes and how to bounce back.

Burnout != Tired

For starters, it’s important to understand this distinction. I’ve been plenty tired before. The kind of tired where you sleep all weekend or you skip an early morning class or meeting because sleep seems more important. In college, I would go with only 20 hours of sleep in a week during midterms or finals where I would be known to duck out of a classroom to do pushups to stay awake (yes, in retrospect, stupid). I continued similar behavior after college when working on my own startups or on the job, but after a good night or two’s sleep I was always ready for more.

Unlike those times, over the past couple of months I fell off the cliff into burnout. I managed to both physically and mentally exhaust myself in a way I never experienced before. So what was the difference? 

What causes burnout?

Simply put, it’s all about Passion.

When you do things you love and are passionate about, they actually renew you instead of taking energy. The problem emerges when that passion you feed on declines and work starts actually feeling like work. This quickly starts a death spiral as you need more and more energy to perform at the same level you’re accustomed. When you use up all of your reserves, you will find yourself burnt out.

As I was on the way down to burnout, this quote from Steve Jobs’s commencement speech really started to hit home:

“If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

It’s important to understand why you would wake up and feel that way. The things most likely to make you feel that way include: (See more on this MayoClinc article on burnout)

  • Your work not feeling important
  • Lack of recognition for your efforts
  • Not seeing the results of your efforts
  • Not working on things you’re excited about
  • Lack of real progress being made on your projects
  • Repeatedly clashing with a coworker, manager or leader
  • A shift in your company’s culture that is unappealing to you
  • Misalignment between your values and the ones exhibited by your employer
  • Feeling like you have no control over your work (i.e.- lack of independence/decision making ability)

If you’re an employer/founder, take a good look at that list. Anyone who you think would answer Yes to more than one of those items is at risk for burnout or leaving your company.

How do you overcome burnout?

After admitting that I was really burnt out, I started talking to a lot of people about it and found that a surprising number of people had experienced it. Thanks to their advice, I learned a lot about how to recover (an ongoing process for me now):

  • Travel: Getting out of your current environment and just enjoying a place you visit can do a lot to recharge you. One friend told me the founder he worked for spent a month on a secluded island in the Caribbean after a stressful acquisition process and “never felt more revitalized” when he returned. The location doesn’t matter as much as the removal of stress and normal day-to-day duties and triggers.
  • Turn off technology: All our apps, social media accounts and email draw energy from us one small bite at a time. Every person I talked to mentioned the importance of turning off push notifications and rationing exposure to these attention-demanding items to really rest the mind.
  • Write down things that really matter to you: It’s easy to never make time to think about big ideas that matter to you. When I spent a week in Santa Monica, I spent a day each on questions like, “What are my personal values?”, “What’s most important to me personally?” and “What do I want professionally?” These can often reveal mismatches in your life that may have led to your burnout and reveal what you should do next.
  • Be ok doing *nothing*: As a confessed workaholic, this was really hard. I love feeling productive and that I accomplished a lot every day. To recover though, you need to let your brain rest, which means doing things like going for a walk or sitting in nature with no purpose in mind. (Joel of Buffer’s nightly walk is a great example of a way to maintain your energy levels)
  • Be honest with yourself and others: For about a month at my job I was in denial of what was happening. I actually pushed myself harder at first and then thought if I eased up a little it would be ok. Both only made it worse. Having now had a few weeks to truly recover and been honest with people has helped tremendously; people are much more understanding of slow responses and postponed meetings when they know why (and can sometimes even help).
  • Confront the problem(s): Often, the trigger for all those feelings that send you on your way to burnout are related to a person or a part of your environment. You absolutely have to bring change to things that are causing the stress or no amount of travel and rest will matter. One of my friends who helped with this post was able to save a strained relationship by finally having a tough conversation on how he and one of his cofounders communicated.
  • Don’t be afraid to move on: If you are unable to confront and resolve the causes of your stressful environment that caused the burnout in the first place, it is best to move on. Lingering will only burn you out further, lengthening the necessary recovery time. It can be scary to consider doing anything but what you’re currently doing, but admitting it’s an option and thinking about what you’d do instead may very well be the push you need to make a choice that’s best for everyone.
  • Realize it’s a marathon: Unfortunately, you don’t wake up one morning and you’re no longer burnt out. Instead, you feel a little better or worse every day depending on how well you’ve taken care of yourself. Use the recovery process as a way to build healthier ongoing habits and watch for the triggers that got you there in the first place so you never return. Most people told me recovery is measured in months not days or weeks.

Why do people let themselves get burnt out?

If you’ve never burnt yourself out, consider yourself lucky. You may wonder why people didn’t do something about this before fully burning out. There are a lot of reasons, but the ones I heard most commonly were:

  • Pride: “I’ll be fine. I always come through.”
  • Money: “The money’s so good, how can I quit this job even if I don’t *love* it?”
  • Loyalty: “I can’t quit. I’d let down [investors, cofounder, manager, teammates].”
  • Denial: “This is nothing. It will pass and I’ll be fine. I just need a good night’s sleep.”
  • Fear: “What would I do if I left?”

This is where you, the manager, founder or friend comes in; sometimes people need help realizing (or admitting) what’s going on. Recognize this and help them resolve it whether they need a vacation, a different role in the company or it’s time for them to move on.

—-

Why did I write this?

There’s been a lot written on burnout, but I felt like no one really boiled it down to its common, core elements. Hopefully some aspect of this is helpful for you, a friend, a coworker or your team whether you’re avoiding burnout or dealing with it already.

There’s a lot more to be said about burnout, so I hope you can share your experiences and great links to more on the subject in the comments.

Further Reading:

In my process of researching burnout, I came across some helpful links that are worth reading if you have additional interest in the subject (I’ll add any others you share in the comments):

Do you really read?

Spend five minutes on any social media site and you’ll see hundreds of articles shared and discussed. In our world of infinite knowledge at our fingertips, the challenge now becomes Quality, not Quantity.  As you read any article, book, answer or social media post, it’s important to take the time to digest what you consume.  Did you just waste ten minutes or was it worth the read? What did you learn? Do you really get it?

In our fervor to join the conversation or “catch up” on those thousands of articles you’ve saved in RSS, Pocket, Instapaper, or otherwise, we often miss the point.

We are all Hypocrites.

Too often we read something, share it and talk about it, but fail to retain its meaning. Maybe you retweeted something about taking care of employees, but then you failed to show interest and compassion for an employee that came into work visibly upset. Maybe you just shared an article about the importance of open communication, but then disregarded comments from someone who tried to bring up a problem with you. Regardless of what it is, you’re wasting your time with all your reading if you don’t use it to drive action.

I struggle every day to follow through on the things I passionately read and write about. As a habit, I re-read my own posts to remind myself what I care about so much. It’s easy to forget things like actually giving praise despite knowing how important praise is in motivating and appreciating your employees, remembering to always use the best structure for customer development interviews, or to keep applying the best takeaways from a great book I read.

What do we do about it?

I challenge myself to answer the following questions in everything I read:

  1. Has this taught me anything new and valuable? (If not, move on quickly)
  2. How can I apply insights from this article today? (Wait and I’ll forget)
  3. When have I applied the ideas from this post? Where have I not, but could have? (What was the difference?)

The real key is Self-Awareness with Discipline.

One of the hardest things to do in life is to get outside your ego. This awesome post by the CEO & founder of Redfin captures it well:  

“Most people spend nearly all their energy trying not to change. This is what the philosopher William James meant when he wrote the mind’s main function was to be a fortress for protecting your ego from reality. When the mind has to accommodate a new fact, James argued, it doesn’t settle on the change to its model of reality that is most likely to reflect reality. It protects the fortress, calculating the smallest possible modification to its bulwarks that can account for the new fact.

As I read and observe my daily life, I try to look for opportunities to apply all the great things I’m reading and everyone is sharing. And when I write or give others advice, I challenge myself to make those things not just aspirational or what I do at my best, but what I apply day in and day out. It’s not easy, and I don’t always succeed at this, but it has helped make me and those I interact with a little better every day.

How do you apply what you’re reading?

 

Make things better than you found them

This is my personal mantra. Anything I invest my time in is focused on how I can make things better in a lasting way. This has carried me far both personally and professionally.

I think one thing that always holds people back is the belief that others should have it “just as hard as I had it.” Adversity is good for everyone, but life is too short to make everyone learn only on their own. I’ve always loved this quote that captures this idea well:

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto von Bismarck

I believe any time you can help people hack a system and level up faster, everyone wins; it means someone can become more productive, faster and devote their energy to taking on new, yet-to-be-conquered challenges. It doesn’t take long for the gains to then become exponential from multiple people in a group buying into this idea.

A few quick examples of how I’ve done it and benefitted greatly:

  1. When I found it difficult to navigate the Boston startup community, I started Greenhorn Connect to be the guide I wish I had. It also turned out to be my living resume of what I could do to build a useful product, market it and jump-started my career in internet tech.
  2. I found moving to San Francisco to be quite the challenge both in finding a place to live and adapting to the culture. To help, I wrote blog posts about what I learned on how to find an apartment in San Francisco as well as the things I wish I knew before moving to San Francisco. Both posts have been widely read and helped me meet interesting people I wouldn’t have otherwise.
  3. I mentor a number of people in the tech communities of SF and Boston. When I do, I focus on helping people avoid rookie mistakes. In turn, these people have leveled up in their careers much faster and are now often teaching me as much as I teach them.
Do you follow a similar mantra? How do you approach your life and those around you?