GreenhornTV Episode 2: Global Entrepreneurship Week

November 15, 2009

GreenhornTV: Episode 2
Week of Nov. 16th - Nov.22: Global Entrepreneurship

This week we have Global Entrepreneurship Week, which is a celebration of all things entrepreneruship. If you’ve been putting off getting out there and into the community, this is the week to finally make it out there. There are multiple events every day and night that are going to be great for you regardless of the industry you’re interested in.

Specifically in Boston, Northeastern University is leading the charge with a week pack full of events. Most are free and all of them are open to the public, so check it out. If that’s not enough, Northeastern’s new venture accelerator program, IDEA, is kicking off Monday.

Check out the notes below to see all that’s going on and follow the links for registration information and more.

MONDAY: November 16th

Northeastern University E-Week:
Entrepreneurship Networking Lunch
Description: “A networking lunch for students who want to learn more about Northeastern’s active and extensive entrepreneurship community. Student entrepreneurship organizations, faculty who teach entrepreneurship programs, and students who study across campus and share a passion for learning about and starting new ventures are welcome to join in and participate.”
Location: Raytheon Amphitheatre, Egan Center
When: 11:30am to 1:00pm

Entry Level Entrepreneurs: Making the Leap
Description: “What are the questions commonly faced by budding entrepreneurs as they near the pinnacles of their academic careers? Should they dive into Entrepreneurship headfirst or focus on building a career? Panelists: Dominic Coryell (Founder, Garment Valet), Simon Dao (STE Lecturer, MIT alum and serial entrepreneur), and Adam Walder (Founder, UndergroundHipHop.com)
Location: 108 Snell Engineering
When: 6:00pm to 8:00pm

“The Tough Get Growing: How to Succeed in a Down Economy” presented by the MIT Enterprise Forum
Description: The current economic climate doesn’t mean companies can’t succeed. It just means the WAY a company succeeds has its own unique challenges. Hear the real-world experiences of entrepreneurs, the lessons they learned going from start-up to success story, and the research and best practices that will help you to get growing.
Location: MIT’s Kresge Auditorium
When: 6:00pm to 9:30pm (Panel 6:00-7:30pm, Networking after)
Price: FREE for Students, $25 – Forum Members, $25 – Non-members..

Where you’ll see Greenhorn: Spending the day at NU then over to MIT for the big panel.

TUESDAY: November 17th

MassChallenge’s MassAccess: Speed Networking, Cambridge
Description: The event provides an opportunity for students, entrepreneurs, industry leaders, service providers and investors to discuss innovative ideas and prime future collaboration through speed dating style meetings.
Location: Microsoft – NERD Center – 1 Memorial Drive – Cambridge, MA
When: 3:30pm to 7:00pm
Price: FREE

Free and Cheap Content Marketing
Description: Writing and publishing content is an incredibly important part of marketing today. Whether you’re building Thought Leadership or just hoping for some SEO awesomeness, the written word is more powerful than ever. This presentation will take you through those initial questions of how to get started and make great content.
Location: Workbar Boston, 129 South St, Boston, MA 02111
When: 6:00pm – 8:00pm
Price: FREE

Entretech Forum: Making Your Name in a Changing Game Industry
Description: “How young entrepreneurs and their start-ups canbe successful in today’s changing gaming industry. The panelists bring a wide range of experiences as developers, entrepreneurs, and executives from the industry’s premier companies. They will discuss international competition, getting funded, publishing your games, changing gaming platforms, and the strategies that will help you make your name in this dynamic industry.”
Location: 101 Churchill, Northeastern University
When: 6:00pm to 9:00pm
Price: Free for students, $10 for faculty/staff, $25 for the community

Where You’ll See Greenhorn: Taking part in the Speed Networking in the late afternoon with MassChallenge and then heading to the MITX Interactive Awards. (Thanks Dart Boston!)

WEDNESDAY: November 18th

Invention to Venture: Basics of Technology Entrepreneurship
Description: All day workshop showing you how to turn your technology idea into a commercial opportunity. Presentations will focus on venture capital, marketing, intellectual property, business plans, and related topics. The guest speakers are experts drawn from the region including Bob Davis of Highland Capital Partners.
Location: Pavilion at the Northeastern University Alumni Center
When: 8:00am to 5:00pm
Price: $10 Students, $25 Faculty Members & NEU Staff and $50 Community

Contrasting Entrepreneurship in Japan and the Untied States
Description: In this panel discussion, entrepreneurship in Japan and the United States will be contrasted. This panel event is being produced through Northeastern’s collaboration with Waseda University in Japan. The event will also include a discussion of a joint entrepreneurship project between the schools.
Location: 108 Snell
When: 7:00pm – 9:00pm
Price: FREE

Fireside Chat and Panel with Noam Wasserman
Description: Fireside Chat & Panel Discussion with moderator Noam Wasserman, Associate Professor, Harvard Business School and panelists: Brian Halligan, Founder and CEO of Hubspot, Pito Salas, Co-Founder and CTO of eRoom, and Leah Busque, Founder and CEO of RunMyErrand. Topics: Founders, entrepreneurship, startup company culture, challenges, etc.
Location: The Vilna Shul, 18 Philips St, Boston, MA
When: 6:00pm – 8:00pm
Price: FREE

Where You’ll See Greenhorn: Learning more about Japanese and American schools.

THURSDAY: November 19th

Social Media – The New Frontier for Recruitment (MITX Special Event)
Description: Come hear from a panel of experts as they address the opportunities and challenges of social media recruitment.
Location: Digitas, 33 Arch St, Boston MA
When: 8:00am to 10:00am
Price: FREE

Eric Ries’s LEAN Startups Talk
Description: Eric Ries from http://www.startuplessonslearned.com/ will be speaking in a special engagement.
Location: MIT
When: 6:30pm to 9:00pm
Price: FREE (registration is full…watch the video to find out how you might be able to still get a ticket)

The Health Sciences Entrepreneurs present: Great idea? What’s next?
Description: Join us at roundtables with seasoned entrepreneurs on the tools of entrepreneurship. Choose from: Funding: from credit card to venture capital, YOUR business plan, ABC’s of starting a business, and more…
Location: Curry Student Center Ballroom, Northeastern University
When: 6:15pm to 9:00pm
Price: Free to NU alumni; $15 to non-alumni and friends of NU

ACCION and BYE Panel on Alternative Financing:
Description: We’ll be exploring traditional and non-traditional financing options for young entrepreneurs. Panel discussion led by Morgan First and featuring ACCION USA’s Elizabeth Garlow, GeekHouse Bikes founder Marty Walsh and Urban Adventours Chief Wheel officer, Andrew Prescott.
Location: 110 Chauncy Street, Boston, MA (Home of Pinyadda)
When: 6:00pm to 8:00pm
Price: Free

DartBoston’s Pokin Holes #Pokinholes
Description: Podcast/live stream show for young people starting companies to get feedback from the most talented young professionals students and entrepreneurs in Boston. This week:
Location: Bentley University in Waltham, MA
When: 6:45pm to 11:00pm
Price: FREE

Where You’ll See Greenhorn: MITX Social Media event in the morning, then Eric Ries’s talk and DartBoston (time permitting) in the evening.

Events you should register for now:

2009 @BostonTweetup Awards Mega Tweetup
* Save the date! More info to come. Think Award Show / Tweetup / Networking event / Red Carpet
* Dec. 3rd, 2009, 6pm to 10pm at Microsoft NERD

Boston Startup Weekend
* Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects.
* Dec. 4th, 2009, 6pm to Dec. 6th, 2009 @ 10pm

DartBoston’s 2nd Episode of Capitalize
* The Dart community invades the boardroom of Flybridge capital to show another Dart member pitching their product to a VC.
* Dec. 15th, 2009

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GreenhornConnect.com Beta 2.0 Launches
* We’re relaunching the site, so check out the new site this Monday night to see a bigger, better site. We’re excited and you should be too.

If you have an event you’d like promoted or would like to sponsor GreenhornTV, please contact us at: Jason [at] GreenhornConnect [dot] com

1 Comment | entrepreneurship, Events, Young Entrepreneurs | Tagged: , , , , , , , , , , , , , , | Permalink
Posted by Jason Evanish

21 Tweets for UltraLight Startups: Leveraging Social Media

November 13, 2009

Last night I went to the Boston UltraLight Startups event, “Leveraging Social Media” featuring panelists:

The panel was one of the best I’ve seen. For once, they didn’t all agree with each other.  A little controversy and open discussion really goes a long way in these types of events.

When I got home, I noticed that Jay Rogers tweeted a lot of the pitches that ULS always has entrepreneurs give before the panel discussion begins and so that inspired me to bring a summary of the event in a slightly different style….tweet length items from my notes. (Apologies for those I’m not sure who to give credit to.)

1) Jay Rogers: “Advertising is a tax for being unremarkable”  (Sounds like something straight out of Dharmesh and Brian’s Inbound Marketing book…)

2) Jay Rogers: “We have great events called, “Burgers, Cars and Welding”" (Who wouldn’t want to go to that?)

3) “70% of the Inc 500 this year use social media” (Speaks for itself, eh?)

4) “Make it Human.” (How else do you make a real connection with a customer virtually?)

5) Rick Burnes: “Inbound Marketing is Marketing with a magnet instead of a sledgehammer”

6) “Give something away so they’ll come back to your site for more….then lead them to what you want (a sale)”

7) “Your tweets aren’t that good.” (That’s why you need to use Twitter in conjunction with other social media sites)

8 ) Mike McDermott: “Not everyone (in your business) is a Social Media freak…and that’s probably a good thing; someone has to get some work done.”

9) “@TimeWarnerCares Doesn’t tweet.” (Strange way to show you care!?)

10) BL Ochman: “I blogged and tweeted about Time Warner being terrible for weeks until suddenly the President of Time Warner called me.” (not sure that’s a scalable method of customer service…)

11) Time Warner’s response to BL, “We don’t Twit.“

12) “Social Media still has the same questions old media has…just a different medium”

13) “Corporations are made up of people…use their voices.” (see #4 )

14) Mike McDermott: “Take anything you’re passionate about and make it exciting.” (If Mike gets excited about invoicing with Freshbooks, then you can get people excited about your business)

15) Jay Rogers on time management with social media: “Managing social media is the water in the glass around the rocks of management, communication and other standard duties.” (i.e.- you fit it in here and there.)

16) Mike McDermott on time management: “I tweet more when I travel…I also use it when I have down time…like in the bathroom.” (Thought I’d share that moment of Too Much Information.)

17) “Facebook is now 25% of all pageviews in the US each month….more than even porn.” (Still don’t think you need to be on Facebook?)

18) “You should have Google Alerts and Backtype set up for monitoring your brand.”

19) Rick Burnes, “I had 400 feeds in my google reader. I cancelled all of them; I wasn’t reading them. I now just use my network on Twitter to find the right articles to read.”

20) Rick Burnes on the future of social media as we become further over-saturated with content: “Networks will be the new filters.” (You’ll trust them as a referral for what content matters.)

21) The next Ultralight Startup event will be in January. I highly recommend it.

2 Comments | Concepts, entrepreneurship, Events | Tagged: , , , , , , , , | Permalink
Posted by Jason Evanish

GreenhornTV: Boston’s Weekly Networking/Events Guide for Entrepreneurs – Episode 1

November 9, 2009

As I’ve mentioned in my recent series, The Young Entrepreneur’s Guide, it can often be difficult for young entrepreneurs to get “plugged into” the community. Some of this challenge is simply getting comfortable and experiencing the community first hand, but there’s also an issue of knowing what’s out there.  To help resolve that, we’re launching GreenhornTV, which will be a weekly webcast covering all the upcoming events for the week as well as highlighting major events to keep your schedule open for in the future.  So, without further adieu, here’s episode one for the week of November 9th-16th:

Notes from the show:

MONDAY:

Boston INNOBEER #InnoBeer
Description: “Join Boston-area innovators for beer and fun conversation about innovation, social media, and whatever comes up! Cash bar.”
Location: the Asgard Pub in Cambridge
When: 6:30pm to 9:00pm
Price: FREE

MIT Enterprise Forum Innovation Series –  “Vaccines & Global Health: New Technologies Create Global Opportunities”
Description: “Join us for a stimulating discussion on the state of vaccines and global health today and into the future.”
Location: 600 Memorial Dr., W98-1st Floor, Cambridge, MA
When: 5:30pm to 9:00pm (Networking then program begins at 6:15pm)
Price: FREE for Students, $25 – Forum Members, $40 – Non-members..

Where you’ll see Greenhorn: I’ve never been to InnoBeer, but it sounds great, so I’ll be checking it out.

TUESDAY:

WPI Venture Forum’s Business Plan Competition Final
Description: “Inventors and innovators with a new product or process test their business ideas with seasoned professionals, and the judges seek new and fundable ideas.”
Location: WPI Campus Center – Odeum Room
When: 5:30pm to 8:30pm (Networking then program begins at 6:30)
Price: Free for $125 members, $15 for $50 members, $30 non-members

Tech Tuesday
Description: “Join your fellow geeks, tech savvy professionals, DIY-ers, press, and other industry luminaries for this informal gathering. Bring your laptops, robots, OLPC XO’s, Amazon Kindles, new cell phones, gadgets, and other new-fangled devices.”
Location: Microsoft NERD, 1 Memorial Drive, Cambridge, MA
When: 6:00pm to 8:00pm
Price: FREE
Why it’s special: Huge turnouts and great demos including things like Rock Band. Great View at NERD too.

DartBoston’s Capitalize: #Capitalize
Description: “Capitalize has been created to help break down the barriers between VC firms and young entrepreneurs in Boston.  The goal of the series is to provide young entrepreneurs and students with the experience of what it’s actually like to pitch a start-up to a VC or Angel.”
Location: http://www.ustream.tv/channel/capitalize
When: Live @ 7:30pm or watch it anytime after
Price: FREE (Seats were raffled off to watch in person, check out any DartBoston event to get a chance to attend the next episode in December)

Where You’ll See Greenhorn: Enjoying the big tech loving crowd at Tech Tuesday, then rushing home to watch Capitalize

WEDNESDAY:

Mass Innovation Nights: #MIN
Description: Big event featuring: startup presentations, networking, tables for companies to show off their products and “Expert’s Corner”, where service providers like banks, investors, lawyers and other consultants will talk with anyone in attendance in 15 minute blocks.
Location: Charles River Museum of Industry & Innovation (Waltham, MA)
When: 6:00pm – 8:30pm
Price: FREE

Boston Young Entrepreneurs: Emergent Group Presentation: #BYE
Description: Emergent Group’s team was named by Business Week among America’s Best Young Entrepreneurs. They’ll be presenting their business plan to BYE. Join us as we learn what Emergent’s model of sustainability consulting is all about and help them solve a few problems.
Location: Workbar Boston, 129 South Street, Boston, MA
When: 6:00pm to 8:00pm
Price: FREE

Where You’ll See Greenhorn: Visiting our friends at BYE and Workbar to hear the great story of Emergent.

THURSDAY:

Ultra Light Startups: Leveraging Social Media: #ULS
Description: Hear from leaders in the social media field for best practices and great tips. Featuring: Rick Burnes – HubSpot, Paul Gillin – Social Media Marketer, B.L. Ochman – WhatsNextOnline.com, John Rogers – Local-Motors.com
Location: Workbar Boston, 129 South Street, Boston, MA
When: 6:30pm to 8:30pm
Price: FREE

DartBoston’s Pokin Holes #Pokinholes
Description: Podcast/live stream show for young people starting companies to get feedback from the most talented young professionals students and entrepreneurs in Boston. This week:  The Second Glass
Location: Hubspot
When: 6:45pm to 11:00pm
Price: FREE

Where You’ll See Greenhorn: Ultra Light Startups to learn more Social Media tricks then catching up with the after party with Dart.

SPECIAL WEEKEND:

Intersection 2.0 – “The Heart of a Leader”  (A White Rhino Event)
Description: Two day event ““Exploring the Art of Leadership Together “
Location: Microsoft NERD, 1 Memorial Dr, Cambridge, MA 02142
When: Saturday, 8:15am to 9:00pm, Sunday, 10:30am to 4pm
Price: $25 to $65
Why you should check it out: Hear Scotty Smiley - West Point Instructor blinded in an IED explosion in Iraq.  After sustaining his injuries, Scotty climbed Mt. Rainier, learned to surf and finished an MBA at Duke!

Events you should register for now:

Northeastern University Entreprenership Week
* Informative and interactive events promoting entrepreneurship at the collegiate level occur from Nov. 16th – Nov. 20th
*Invention to Venture: All day workshop showing you how to turn your technology idea into a commercial opportunity

MassChallenge’s MassAccess: Speed Networking
* The event provides an opportunity for students, entrepreneurs, industry leaders, service providers and investors to discuss innovative ideas and prime future collaboration through speed dating style meetings.
* Cambridge event, Nov. 17th
* Amherst event, Nov. 18th

Web Innovators 24
* Large event featuring informative presentations, companies with tables to present their products, and lots of networking. Bonus: companies that are actively looking to hire wear a sticker with their name tag, so you know who to approach.
* Dec. 7th, 2009

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This will be a weekly show, airing on Sunday nights, so stay tuned for future episodes and if you have any feedback or ideas for improving the show, please comment.

If you have an event you’d like featured on GreenhornTV, please send an email to jason [at] greenhornconnect.com and put “GreenhornTV” in the subject line.

5 Comments | entrepreneurship, Events | Tagged: , , , , , , , , , , , , , , , , , , , | Permalink
Posted by Jason Evanish

The Young Entrepreneur’s Guide, Part II: Getting Out There

November 2, 2009

Many people have written tips, guides and questions for aspiring entrepreneurs.  Many of them are excellent, but I don’t think anyone has captured the essence of the stages a young entrepreneur goes through and specific advice for what they should do at each stage.  As part of our efforts at GreenhornConnect.com, we want to create a central location that provides the information that an aspiring entrepreneur needs to go from starting out (Is this for me? What should I do?) to evaluating an idea (What goes into a business plan? How do I build a team?)  to being a real business (Do I need investment? What tools should I use?).

In the coming weeks, I’ll be writing different sections of this guide in my blog, pulling from my experiences, what I’ve read and advice I’ve heard from others. If you read this and think something is missing or disagree with any of the advice, please comment; I want this to be the best guide possible and will gladly give you credit for your contribution. Thanks.

Thus far: See Part I: Starting from Scratch

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PART II: Getting Out There

You’ve read a lot about startups and love every minute. You’re starting to take interests in specific industries and startups and may have a few ideas of your own. How do you get “plugged in” to the community?

1) What’s Out There?

If you ask any established entrepreneur what events are out there, they’ll tell you that there are too many to count.  If you ask the average aspiring young entrepreneur the same question, they’ll give you a blank stare.  So how do you go from nothing to trying to be 3 places in the same night?

First, take a look at lists of the entrepreneurial organizations in your area.  Pay particular attention to those in industries of your interest. Check out their sites and you’ll find out about any events they hold.  Use your twitter account (if you don’t have one, get one now), start following those organizations as they’ll tweet any new events they or their partner organizations are holding. You can then also find a number of great calendars listing specific events.

2) Where to Start?

Similar to reading material mentioned in Part I, there’s an impressive number of events to consider attending.  It can be intimidating to get out there at first, so to build your confidence up, here’s a list of the best organizations in Boston for young entrepreneurs:

DartBoston
Boston Young Entrepreneurs
Innovation Open Houses
Onein3
Web Innovators Group
Tech Tuesdays

There’s also some great competitions that welcome young entrepreneurs (Mass Challenge & MIT 100K), an organization that will help cover event costs and a site dedicated to delivering all relevant events, organizations and resources for young entrepreneurs.

3) Look the Part

Most events take place in the evening so it’s a slightly relaxed environment, but it still means you need to be prepared:

Dress the part: No one wears a suit or tie to the majority of these events, so don’t worry too much. Just make sure you’re not wearing that wrinkly, smelly shirt from the corner of your room and that you’re generally put together.  A good rule of thumb for dress is that the higher the cost of the event, the better the dress required and if the event is during the day on a weekday, it will also be more formal (usually suits or sports coats with no tie).  If in doubt, ask the event organizers or look at pictures from previous occurrences of the event.

Have a Business Card: The reason you’re getting out there is to make connections with others in the community.  Business cards are the currency at these events, so make sure you have one.  It doesn’t need to be anything fancy, and you’re not expected to have a startup even; simply having a card with your name, email, twitter id, and phone number is very effective.  If you don’t have a company, don’t be afraid to list some of your entrepreneurial interests on there (i.e.- “Cleantech Enthusiast”).  For about $15 you can get at home business cards that you can make with Microsoft Word and your printer. Most people won’t notice the difference or care.

Have a LinkedIn profile: LinkedIn is your online resume and contacts manager. After events, go on LinkedIn and look up the people whose cards you got.  Request to connect with them and mention something about meeting them that night in the request message; people appreciate personalization and it shows you were listening.  Don’t feel like you have enough to list on LinkedIn? Add all your work experience you can, including internships and if substantial, volunteer work.  If you’ve done any interesting side projects, list them. And of course, go into detail regarding your education, so people see what your skills and interests are.

4) What to Expect

Many of these events are crowded and overflowing with energy. There will be clusters of people talking excitedly about their startup or a topic of interest to entrepreneurs.  It can be intimidating at first, but try your best to be confident and extroverted.  Remember, if you’ve been reading about the community, there’s a great chance you are familiar with the topic they’re discussing, so don’t be afraid to jump into the conversation.  Cort Johnson, the leader of the young entrepreneur organization, Dart Boston, wrote a great piece about what most of the community is like. Be prepared for it and you’ll be fine.  Asking a good question will always impress older members of the community as it demonstrates your understanding of a topic and a desire to learn more.  Try to think of a few questions that come up as you’re doing your daily reading/skimming and bring them with you to an event.

5) Be Patient

Not every person you meet is going to be the perfect connection and not every event will be of great value to you.  Try to take away at least one good contact from each event you attend and make note of what events you like best.  Try to return to those events and similar ones.  When you meet people you do make a good connection with, ask them what events they like going to and try them out if you haven’t already.  After a while of doing this, you’ll settle in and find that there are certain events you look forward to every week and some people that you always see at events.  The great thing about seeing the same people is that you can “warm up” by saying hello to them at an event before going out and talking with new people.

6) Keep it in Perspective

Networking is an important part of being an entrepreneur; it helps build the connections that will help you find what you need to make your business successful.  It also introduces you to other people with the same “genetic defect” you have, which can be reaffirming. Remember, going to events should be enjoyable and provide some great learning opportunities; if you aren’t having fun, you’re either going to the wrong events or doing something wrong. And if you’re actually missing spending your nights in front of the TV, entrepreneurship may not be for you.

In the end, networking is just a small part of the process of being an entrepreneur. It’s a tool along with many others. Any startup is dependent on customers, which are usually not your fellow entrepreneurs.  So, don’t get too caught up in networking and forget about them.

Are you getting your feet wet by networking and attending community events?

Coming Thursday: Part III: Building a Reputation, Network and Following

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This is ongoing series to try to build a comprehensive, lasting guide for aspiring entrepreneurs. I would greatly appreciate any input in the comments below to make this the best it can be.  Thanks!

5 Comments | Concepts, Education, entrepreneurship, Events, Young Entrepreneurs | Tagged: , , , , , | Permalink
Posted by Jason Evanish

MIT 100K Elevator Pitch Contest: A Lesson in Awesome

October 30, 2009

What has a roaring crowd complete with thunder sticks,  a set of hosts in costume, a dancing spaceman and people talking about everything from backless labels to prostate cancer?  No, it’s not the World Series and your average night of commercials. It’s the MIT 100k, where they set the gold standard for awesome.

When I arrived, the event was already in full swing.  As I walked into the auditorium I was hit with an incredible ball of energy; you could feel the excitement and enthusiasm of the crowd and participants. There was also a very entertaining host (dancing spaceman = good, microwave pitch = not so much) and tons of awesome elevator pitches. Where else can you go and hear someone talk about Indiana Jones, prostates and impotence and get multiple laughs, all in under a minute?

To me, the lesson in this is simple: be awesome.  MIT could have had a standard, bland event with limited sound production (sans the Star Trek sound effects), hosts in (regular, not space) suits and a reserved (thunderstick-less) audience.  That would have produced a solid event, with interesting pitches.  Instead, they dialed it  up to an “11″ and went all out to entertain and energize everyone in the room.  This is how you get people excited about entrepreneurship.  This is how you make people say “wow. I wish I had pitched” and realize that entrepreneurship can be as cool as sports.

Cheers, MIT100K team. Awesome event.  Looking forward to future events.

1 Comment | Concepts, Education, entrepreneurship, Events, Leadership | Tagged: , , , , , , | Permalink
Posted by Jason Evanish

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