About Me

Thanks for checking out my blog. I hope my writing is helpful to you. I love feedback so please send me feedback or ideas any time.

I’m passionate about self improvement, leadership and building great products. I believe in making things better than I found them and work to break down what I learn to share with others like you. I enjoy a good discussion on innovation cycles and disruption..

I love helping and learning from others, comparing notes and trading book recommendations, so please feel free to contact me on Twitter @Evanish or at evanish dot j at gmail dot com.

Currently, I’m working on 2 projects:

  1. Get Lighthouse: An App to make you a Better Manager: In today’s labor market, you cannot afford to lose your best people, but bad managers are one of the biggest reasons people leave companies. I’ve learned a system from great managers that has helped me retain and develop great talent and I’m now turning that into a product to help you as well. You can learn more at GetLighthouse.com.
  2. A book on Building Customer Driven Products: There’s a lot of talk about the theory of Lean Startups, and very little discussion of the actual tactics and methods that will you help you and your company actually put customer driven ideals to practice.  After 5 years of developing these skills on my own startups and working for others, I’m writing the book I wish someone had given me when I started. Sign up here to learn more about the book I’m writing.

Previously, I led Product at KISSmetrics as we built a customer-driven product using Lean principles and a passion for customer happiness. I also co-founded Greenhorn Connect, which is a hub for the startup community in Boston still going strong in Year 5. If you’re looking for product help to determine what to build and how to reach your users, let’s talk. I also speak on these product topics.


In the press:

I’ve been very fortunate to have some really cool press coverage. See some of it here:

Jason Evanish shares his process for understanding customers
– ProductPeople.TV Interview (Part II) with Kyle Fox and Justin Jackson March 27, 2013

Jason Evanish moves to San Francisco
– ProductPeople.TV Interview (Part I) with Kyle Fox and Justin Jackson March 20, 2013

How to Interview Customers
Mixergy Interview with Andrew Warner August 16, 2012

Catching up with Young Mass Innovators
– WGBH Boston’s Innovation Hub with Kara Miller March 25, 2012

Boston’s Young Entrepreneurs 
WGBH Boston’s Innovation Hub with Kara Miller December 3, 2011

For Facebook and Zuckerberg, location matters
NPR Market Radio by Curt Nickisch November 7, 2011

Facebook Founder Gives a Shout-Out to Boston
– NPR on WBUR Boston by Curt Nickisch, November 1, 2011

A Need-to-Know Guy: How one young Bostonian became a networking king
– Fast Company Magazine by Curt Nickisch, November 2011 Issue

Unlimited Vacation, but can you take it?
– The Wall Street Journal by Sue Shellenbarger, July, 20, 2011

Person of Interest: Jason Evanish
– Boston Magazine by Curt Nickisch, July 2011 Issue

13 thoughts on “About Me

  1. Hello Jason,
    Great work you’re doing here and at Greenhorn. Speaking with my colleagues this morning about a way we can work together. Trying to find your number so I can talk with you via phone… I know, old fashioned… I’m at NCIIA Headquarters: 413-587-2172.

  2. Hello Jason,
    First and foremost, thank you for the excellent and inspiring work you do at Greenhorn. I am a new entrepreneur working on a very exciting startup ecommerce company. I was introduced to Greenhorn and have learned alot from its articles and overall content. I was hoping to talk to you about the company and share with you my ideas and my obstacles. I hope that I will hear from you and will inspire you with my new idea.


  3. Hey Jason,

    Last Thusday I breifly met you at Mead Hall. You may recall I am the “designer/hustler” at NeighbFav.com

    Today I was reading Fast Company and saw the featured article about what you are doing in the Boston community. Props on what you are doing and making the tech community more accessible. Hope to see you around in Boston soon.



    • Thanks Zac.

      Good luck with your project. There’s obviously some real monster startups with a head start on you, but that never stopped Google in their early days.

      Remember that nothing matters more than team; with the right team you can accomplish anything, while an imperfect team can be crippling. I feel very fortunate to have a great team to work with at Greenhorn Connect and hope you are able to build a great one too.


  4. Jason,

    Just finished watching your course on Mixergy.

    Giant kudos. You delivered a ton of value. I really appreciate your enthusiasm.

    My wife and I are considering a new direction after 5 years online, and I was designing a rough process in my head like you outlined for interviewing potential customers. You confirmed that the basics of what I was thinking are right on, but more importantly: you gave me all sorts of insights. Surely saved me a ton of time and improved the process before I even got off the ground.

    You’re also a great spokesman for the vision of KISS metrics.

    Keep rockin it.


  5. Pingback: Make things better than you found them « The Art of Living

  6. Hello Jason,

    I’ve been reading your article about living in San Francisco, and I noticed the part about the rental prices.

    I’m moving in to San Francisco with my wife next September, and I’ve checking the rental prices on some websites (Ex. zillow.com) and I found some good looking apartments for as much as 1,000$ per month, which is very different from the numbers you mentioned.

    It would be very helpful if you tell me if there’s some sort of trick or some hidden costs that makes prices this low on the mentioned sites?

  7. Pingback: 95 Ways to find your first customers for customer development or your first sale « The Art of Living

  8. Pingback: A Guide to Finding Your Meaning of Life « Building Customer Driven SaaS Products | Jason Evanish

  9. Jason, Thank you for your tips on SF. As a recent grad, I hadn’t thought about LL references, etc. Your review was extremely helpful. Thanks for taking the time to write. I’ll be moving to SF in October.

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