Business Card Etiquette

January 6, 2010

As promised in my last post on my New Year’s resolutions, here’s a quick post. This time about Business Cards. I was inspired by both reading Chris Brogan’s Trust Agents on the subway trip home from #OpenCoffeeBos as well as by my own experiences networking in the Boston community.

Business Card Etiquette

1) Start at the End

There’s nothing more annoying than when people lead with their business card.  As Chris Brogan mentions in his book…you need to build a connection before your card has value.  Giving out a business card should be a reaction to the conversation you have with another person. It should be a means (way to contact you) to an end (follow up email/meeting/deal).  Men, you wouldn’t ask a girl for her phone number the moment you met her, would you? And ladies, you’d never give that guy your number, would you?

2) Leave some White Space

We all want to make a good impression and have the right information on our cards, but let’s not complicate things.  Leave some white space,  so I can take notes on the card.  I don’t have a great memory and often meet many people at an event. It’s really helpful to write a few words on the back of your card so I know why I want to follow up with you or simply where we met when I add you to my stack of cards from previous events. This also means making sure your card is a light background at least on the back…if it’s glossy or a dark color, my efforts to write notes are futile.

3) Keep it Simple

The value you create should not be in how cool or catchy your business card is.  If you network properly, people are going to go out of their way to pull out your card and add you to their contacts and/or follow up with you.  Focus on building those relationships and you’re more likely to get noticed.  When I go through my pile of business cards, it’s because I’m looking for someone in particular, not to randomly choose a card from the stack.

These are a few things that stood out to me recently. What are your tips for business card etiquette?


8 Resolutions in 2010

January 4, 2010

With the turning of the new year, it’s that time when people make resolutions. Yes, most people make them and soon break them, but I’m hoping to be different.  These are issues I’ve recognized and was already working to improve before the New Year. I’m simply using the turning of the year to make these goals public; I think by putting them out there for the world to see, you put a bit more pressure on yourself to deliver.  So, below are my resolutions and a few items for how YOU can help me make these all happen.

8 Resolutions in 2010

1) Improve my Punctuality: I’ve had many meetings over the past few months and unfortunately, I’ve had a bad habit of not making it on time to many of them. Sometimes it’s a beyond my control like when the T didn’t run for an hour while Obama spoke at MIT, but often, I’m just not giving myself enough time to get places.

How You can help me: Hold me accountable for punctuality. I’m open to creative ideas. Currently Cort, who films GreenhornTV for me, has it that I owe him a beer for every 5 min late I am. So far, I haven’t been late yet since we made that arrangement.

2)  Improve Time Management: As I launched Greenhorn Connect, I took the approach of doing everything all the time. That’s not a good strategy. I’ve gotten better as time has gone by, but I still find myself losing some days to doing things, but not Getting Things Done.

How You can help me: Any suggestions on how I can become more effective and efficient (books, articles or tips) are much appreciated. Thanks Apollo and Mike for your help already!

3) Get Back to the Gym: For my first 6+ years in Boston, I was a regular at Northeastern’s awesome gym, the Marino Center.  No matter how busy I was through undergraduate and graduate school, I always made time for the gym every other day.  Since I launched Greenhorn Connect, I’ve watched my gym attendance dwindle to not having made it since before Thanksgiving.  Fortunately, I have a pull up bar in my apartment and I’ve been getting creative by creating quick 20 minute workouts in my apartment, but it would be much better if I got back to my old workout routines that are a bit more diverse.

4) Get back to Running: I was a pretty good runner in high school on my cross country and track teams. I racked up a few thousand miles in that time and really look back at it as some of my favorite memories from high school. Unfortunately, I’ve never been able to hammer out a routine in Boston that compared and so I’ve progressively lost my endurance.  I can’t run on concrete (not that I think anyone really can without injury) and this isn’t suburban PA so I can’t run on the roads.  This means I need to get out and take advantage of the 2 great locations near me: the Esplanade and Jamaica Pond.  This one will probably wait until spring when weather improves.

How You can help me: I think having the team really helped me stick to my running, so if anyone lives in the Back Bay area and is looking for a running partner or knows of any running groups, let me know.  I think I’d be running in the 7-8 min mile pace right now, looking to run 3-5 miles a day.

5) Read a Book per Week: I saw this come across the Twitter scape and thought it was great: Read a Book a Week for a Year. At first I said to myself, “I’m so busy! I don’t have time to read THAT much!” Then I read that post…and I realized, that’s like 30-40 pages a day. That’s not so bad. I can do that! So, I just started this on Jan 1st and am 3 for 3 as of this writing for getting my pages knocked out each day. As I hopefully progress on this I plan to also write reviews on Greenhorn Connect for the books I like best.

How You can help me: Two ways: 1) Recommend any books you suggest I read. 2) Loan me a book. Yes, I know I can go to a library, but if I borrow it from you, I bet you’ve read it and could then compare thoughts on the book briefly.

6) Post More Often: Keeping the Greenhorn Connect Blog going became my priority over the past couple of months, but now I think it’s starting to stabilize. I like the idea of having things I write here and on Greenhorn Connect (much like there are New Years Resolutions at both places). I’m going to try to commit to posting more often. To help that, I’m going to try adopting a new Seth Godin-like style here where I just write a couple paragraphs about a thought I have and leave it open for continued thought by you and I.

7) Keep learning: Since I started grad school in September 2008, I feel like I’ve been drinking from the fire hose in learning about entrepreneurship. I look at everything I do as a learning experience and that’s led to zero regrets in my somewhat unorthodox journey.  I hope to keep that mindset in 2010 and continue to leverage past experiences to develop future success.

How You can help me: Give me constructive criticism. I really take all the advice and feedback I get from people to heart. I find many are apprehensive to give feedback, but it’s the only way you can truly improve. So please…share your advice, suggestions and criticisms…I’m listening, and more importantly, acting on them.

8.) Pay it forward: One of the things I’ve learned over the past few months is that often, you can’t help those that are helping you. Instead, the best thing you can do is pay it forward and help others regardless of what they can do for you.  I’ve met with a number of people to share what I’ve learned from Greenhorn Connect and other recent experiences and look forward to helping when and how I can in the future.

How I can help You: Ask! You don’t know unless you try. If I can help you I will.

To me, these are more than resolutions; they’re part of my evolution. I think they actually all tie together as there’s a greater theme of curiosity, learning and organization.  Success in one is likely help success in the others.   Please comment or contact me if you can help with any of those or I can help you.


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